Doubled conversions for an e-commerce store with Influencer Marketing
2x
Increase in Conversion
1st Page
Secured Top Google Rankings
35%
Decrease in CAC
The Client
Industry eCommerce
Since 1972, the client has been the leading direct mail marketer of affordable gift items, personal care items, apparel, footwear and more. But in 2001, they launched their own website and had since then became a premier shopping destination for customers looking for quality products and unprecedented savings. With increasing competition in the e-commerce space, the client was taking a hit on sales and reached out to us to bring it back on track.
The Challenge
Weak Backlink Profile
The client's website had a poor SEO ranking due to a lack of high-quality backlinks, which reduced its visibility on search engines.
Low Organic Traffic
Despite having good products, the website lacked keyword optimization, leading to low organic traffic and fewer conversions.
Minimal Content Engagement
The client's website contained outdated and unengaging content, limiting customer interaction and interest.
Limited Brand Exposure
The client struggled to build brand awareness and reach potential customers, impacting overall sales and conversions.
Ready To Get Started ?
The Solution
SEO Optimization and Website Redesign
The client's website was redesigned with a focus on SEO best practices, ensuring improved search engine visibility. High-performing keywords were incorporated into the website's content and product pages to attract more organic traffic.
Content Creation and Blogging
High-quality blogs were published regularly to engage visitors and highlight the client's products. These blogs were tailored to industry trends and customer interests.
Backlink Building
To improve the client's backlink profile, high-quality backlinks were built through guest blogging and sponsored posts on high-authority websites which improved SEO ranking.
Influencer Marketing
An influencer marketing plan was implemented, partnering with key influencers in the client's industry. These influencers actively promoted the client's products, significantly increasing website exposure and driving sales.
Social Media Marketing and Engagement
Social media experts developed a strategic plan to increase the client's online presence. Engaging posts and creative marketing initiatives were carried out, boosting social media activity and driving more traffic to the website.
Conclusion
Saffron helped the client to improve its online presence, transforming it into a competitive e-commerce destination. With improved SEO, high-quality content, and influencer partnerships, client witnessed 2x increase in conversion.