Doubled Traffic And Revenue With Aggressive PPC Campaigns
50%
Growth in Traffic & Revenue
2x
Increase in Revenue
18%
Improvement in Click-Through Rate (CTR)
The Client
Industry Organic Mattress
The client has been a consistent leader for more than 13 years in the organic mattress industry with prominent reach across the US. And wanted to bring their true essence on the web. For doing the same, the client partnered with us with the sole objective of making more sales.
The Challenge
Outdated Design
When it comes to making users convert, a website matters. We had to completely revamp their old website from the ground up and streamline UX to leave an impact on visitors.
Lack of SEO
The client had never heard of SEO before. We had to closely work with them to bring home the idea that SEO indeed plays a vital role when it comes to bringing in more traffic.
Website Optimization
Just a website was not enough, we had to integrate various technologies to enable visitors to directly purchase from the website.
Ready To Get Started ?
The Solution
Content Strategy
From day 1, our purpose was to bring them more traffic. To achieve that, we started publishing well-researched blogs that resonated with their target audience and heavily marketed them through guest posts, social bookmarking, and social media sharing.
Website Optimization
Optimized everything on their website from an SEO viewpoint to help Google notice them.
Content Revamp
Closely aligned the latest audience, business and market research to completely revamp the content on their website.
Payment Integration
Added Credit & Debit card payment and PayPal integrations to push purchases.
PPC Campaign
When everything else was set up perfectly, we ran aggressive, hyper-targeted PPC campaigns to bring in quick traffic. Continuously A/B tested the performance of PPC Ad campaigns and made necessary adjustments to them for optimum performance.
Conclusion
Our approach led to a 50% increase in traffic and revenue for our client within one month, By improving the website’s user experience, adding flexible payment options, and running targeted market campaigns, we made it easier for visitors to convert into customers.
This case study shows that with the right digital strategy, even established businesses in the organic mattress industry can see rapid growth and increased sales.