Reached first page of Google for a client hit with a Google Penalty
1st page
Secured Ranking on the First page of Google
17X
Growth in Organic Traffic
12%
Improvement in User Retention Rates
The Client
The client runs a family owned art publishing company in Colorado. Their collection of personalized art, framed art paintings, and monogrammed wall art includes over 100 unique personalized prints that encompass a growing and wide variety of subjects and styles.
The Challenge
Overcoming a Google Penalty
The client was recently hit with a Google penalty that wiped their website off of Google. We were given the task of recovering their bread and butter from the clutches of Google and marginally enhancing its SEO potential. Finding the exact problem that penalizes a website is always a challenge. Recovering the client’s website from the penalty was another.
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The Solution
Identifying the Reason
Our first priority was to figure out what caused the Google Penalty for our client in the first place. Our SEO experts eventually found out after our initial website SEO audit. As it turns out, the previous marketing agency of our client had built many low-quality backlinks for his website which the panda algorithm caught on to and penalized it for the same.
Removing Low-Quality Backlinks
To remove the penalty, our SEO experts completely refreshed our client’s backlink profile and disavowed all the low-quality backlinks. Once the penalty was removed and our client’s website was visible again on Google SERPs, we had to start from scratch again.
Rebuilding with High-Quality Backlinks
With 0 backlinks, our SEO experts found the best, highest-quality linking opportunities for our client to enhance its SEO potential. With the help of our content writers, our SEO experts started blogging for our clients based on the keyword research we did earlier to build a consistent stream of organic visitors to their websites.
Content Marketing
Our team of marketers then marketed these blogs on various social media platforms, social bookmarking websites, and high-authority blogs to gain additional backlinks for our client. To gain exposure and traffic for our client’s website, our experts also used guest blogging and influencer marketing.
Conclusion
We resolved the Google penalty by removing low-quality backlinks and creating fresh content. Our approach included social media marketing and influencer outreach, which restored the website's visibility and improved SEO, setting the stage for the client's continued growth.