A Local SEO Campaign Provides Strong Visibility On Google
28%
Increase in Local Engagement
30%
Increase in Direct Website Visits
24%
Increase in Conversion Rates
The Client
The client is a full-service moving and storage company located on a three-acre campus in Upland, California – a suburb of Los Angeles. They have a modern state-of-the-art warehouse and a fleet of over 50 trucks, tractors, and trailers. The client provides moving and storage services throughout Southern California. These services include long-distance & international relocation, local moving, office & industrial moving, containerized storage, warehousing & distribution, and professional packing & crating. They wanted a strong search engine presence and came to us for assistance.
The Challenge
SEO Optimization
The client specifically asked us to build a strong search engine presence in Southern California for them. The client had never optimized their website for SEO and we had to do everything from the ground up.
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The Solution
Fixing Technical SEO Issues
After an initial SEO audit, the first thing we did was fix everything on the website that was hurting its SEO rankings. That included fixing all the broken links, low-quality backlinks, duplicated and shallow content, and some navigational errors that resulted in a poor user experience for the website visitor.
Website Optimization
Next, with the help of our web designers and developers, we redesigned the whole website and gave it a new, refreshed look. We also improved its loading speed, made it mobile responsive, and gave it a new, simpler navigational structure to stay in Google's good books.
Improving Local SEO Visibility
Our SEO expert then researched their industry vertical and found the most searched local keywords in the industry that our client absolutely needed to rank for. With the help of our content writers, the keywords were incorporated into the entire website content and its meta-structure to gain more local search engine exposure
Building a Strong Local SEO Profile
The local SEO potential of the client’s website was enhanced further by listing the business citations in high-authority directories catering to their industry and optimizing and staying on top of their ‘Google My Business’ profile.
Content Strategy
To strengthen their local SEO profile even further, we decided to start blogging for our client based on the chosen local keywords. The blogs were then consistently shared on high-authority social bookmarking websites and other quality blog directories in the industry to gain valuable backlinks
PPC Campaigns
Started running PPC campaigns based on those exact local keywords to quickly convert local searchers looking to take up our client’s services.
The Results
Client’s local search engine rankings were improved drastically within 3 months
Conclusion
In just three months, our SEO-focused strategies greatly improved the client's search rankings, leading to more leads and business opportunities. With a new website design, better content, and effective PPC ads, the client is set for more success in Southern California's market.