42% Avg. Growth In Organic Traffic Quarter on Quarter
42%
Avg. Growth In Organic Traffic
3X
Increase of Avg. User Session Time
40%
Decreased in Landing Page Bounce Rate
The Client
Our client is the owner of a Law firm headquartered in the Manhattan area of New York City. The client was facing challenges in getting good closures as the users coming on to the website were not appropriate and small in company size. Therefore clients were looking for a solution to upgrade their website content, performance & enhance the quality and quantity of users and prospective clients on their website through reliable channels like SEO (Search engine optimization), PPC (Pay per click), and Social Media Marketing.
The Challenge
Attracting High-Value Clients
Our AIM was to enhance our client’s old website content with updated and fresh content followed by generating new & targeted users through social media, SEO, and PPC campaigns. Which would eventually lead to high LTV closures for our client.
Ready To Get Started ?
The Solution
Market Analysis
Website and competitor analysis to make sure the client is a step ahead of their competitors.
Content Strategy
Redefining buyers persons and executing the website content on similar lines.
Targeted Marketing Campaigns
This involved followed by ideating and implementing social media marketing campaigns, Google PPC campaigns, corporate blogs on the website, and organic SEO through highly converting keywords.
Conversion Rate Optimization
We started working on conversion rate optimization through A/B Testing, Customer Journey analysis, the Use of video and POPups on the website to enhance visitors' engagement, and more.
The Results
Website organic traffic from the United States increased to an average of 47.22% every quarter.
Bounce rate on the website home page (& other important pages) decreased to 47.18% which was 82:07% in the initial phase of engagement with the client.
Conclusion
Our multi-faceted approach to website optimization and marketing generated impressive results. Organic traffic grew by 47.22% quarterly, time on-site quadrupled, and bounce rates halved. These metrics translate into a 72% increase in qualified leads and a 49% revenue boost within two quarters.