Growth Marketing Campaign for an Organic Food Manufacturer that Generated 7.3x ROI
$118.5K
Generated from paid marketing channels
$10.7K
Generated from organic campaigns
7.3x
Improved ROI
The Client
Our client comes from an Indian rural background and is well-equipped with operating the production and manufacturing of natural farm products. Their in-house team has a decent level of experience in retail; however, their existing website cannot generate decent revenue. They needed to revolutionize their DTC eCommerce branding; pulling the plug into the correct socket could help them connect with their targeted audiences.
The Challenge
Weak eCommerce Strategy
The client lacked a clear and effective Direct-to-Consumer (DTC) strategy to drive growth and engage customers online.
Poor Marketplace Optimization
The Amazon store was under-optimized, leading to low visibility and sales within key digital marketplaces.
Low Website Conversion Rates
The website's user experience and content were not converting visitors into customers, impacting revenue generation.
Limited Social Media Presence
The client had minimal activity on social media platforms, reducing their brand's reach and customer interaction.
Inconsistent Brand Identity
The client’s brand messaging and identity were inconsistent, creating confusion and a weak brand presence.
Ready To Get Started ?
The Solution
Marketplace Optimization
We revamped their Amazon store, focusing on keyword and ad-copy creation, basic information verification, and category optimization. This also included strategic A/B testing to maximize product visibility and sales.
Full-Funnel Marketing
Our team implemented a customized full-funnel marketing strategy to guide potential customers through their buyer journey. This included well-tailored marketing messages and CRM enhancements to nurture relationships and create a positive brand experience.
CRO and PPC Strategies
Our marketers analyzed comprehensive datasets to curate conversion rate optimization (CRO) strategies. We also designed targeted PPC campaigns to increase organic leads and drive conversions.
SEO Marketing
To boost organic traffic, we focused on SEO marketing, optimizing the client's website for search engine visibility and improving content relevancy.
Social Media Growth
We worked on boosting the client's social media presence, creating engaging content to attract and retain followers, and improving brand recognition.
Conclusion
Achieving a prominent position in the consumer market is challenging as the organic food industry is very competitive in our client’s case! Emerging as a leading eCommerce brand in such business scenarios demands extensive eCommerce branding and growth marketing knowledge. Our marketers curated a comprehensive brand strategy that allowed our client to witness growth like never before. If you are looking for a similar kind of success, get in touch with our experts and see how we can help your DTC business.