Helped a Certified Translation Firm grow organic traffic by 13K Users in 4 months
51.83%
Increase in Users
51.27%
Increase in New Users
53.50%
Increase in Session
The Client
Our client is a leading provider of certified translation services in the USA and internationally. They offer high-precision translations with top-notch efficiency and competitive pricing. Their seamless website allows clients to upload documents for translation, choose a delivery date, and submit orders quickly. With turnaround times of 1-2 business days, they've translated a variety of documents, including manuals, birth certificates, diplomas, and more. Their services are accessible via email, text, and in person. Despite a loyal customer base, their website struggles to attract new organic traffic, hindering business growth and expansion.
The Challenge
High Bounce Rate
A high bounce rate indicates that users are leaving the website shortly after arriving, suggesting that the website's content or user experience is not engaging enough to retain visitors.
Poor Mobile Optimization
The website was not optimized for mobile devices, leading to poor user experiences on smaller screens. This affected navigation and readability, making it difficult for users to interact with the website. Slow loading times can frustrate users, leading them to leave the website.
Lack of SEO-Friendly Content
The website's content lacked the necessary keywords and structure for effective search engine optimization. This made it difficult for the site to rank well on Google and other search engines, reducing organic traffic.
Insufficient Backlinks
The website lacked a quality network of backlinks, limiting its visibility and domain authority.
Ready To Get Started ?
The Solution
Inclusive Onpage Optimization
We evaluated our client’s website's present position in organic search. After assessing their website ranking, we decided to perform a website audit. Soon, we realized that numerous shortcomings were harming their website. Our developers and SEO experts started working on minor modifications, which steadily improved their search engine preferability. At Saffron Edge, we dig deep into content analytics, which helps us develop effective SEO strategies.
Content Marketing And Repurposing
If you want to succeed using organic campaigns, you need to curate enticing content. Our team of content marketers curated keyword-rich articles, web pages, blog posts, etc., that were not only engaging but even ranked high on search engines. Our team even produced industry-specific links that drive quality referral traffic.
New Linking Strategy
We discovered that the current links on their website were irrelevant and harmful. Our experts performed an extensive link audit and analyzed crawling, technical errors, keyword targeting, and internal linking. We ensured that we targeted good directories with supporting keywords to boost their potential client base looking for a business like theirs.
The Results
Organic Traffic
- Users increased by 51.83%.
- New Users increased by 51.27%.
- Sessions increased by 53.50%
Conclusion
Our client was experiencing stagnated traffic and leads. As we started working on their website, they gained momentum as new visitors per month increased. There was a surge in direct traffic between April, May, and June. During four months, we were able to bring more traffic than the previous month. We provide in-depth reports to our clients about how our new techniques are making a difference.