Increasing 98% Referral Traffic Through Strategic Link Building Campaigns
98%
Increase in Referral Traffic
28.47%
Increase in Users
35.52%
Increase in Sessions
The Client
Industry: Automobile
Our client owns a top-rated licensed motorsport store in the United States of America. It sells street-legal motorcycles, super pocket bikes, scooters, mini pocket bikes, go-karts, electric ATVs, Gas ATVs, Choppers, mini jeeps, and much more. Their brand is popular across the country for providing bikers with an extensive motorsport experience and top-notch tuning.
This motorsport vehicle company belonged to a niche market. However, our clients wanted to develop marketing strategies to acquire more global traffic, leads, and sales. They wanted to attract more motorsport buyers so that they could expand their business opportunities.
The Challenge
Low Organic Traffic
Even though they were industry veterans of the motorsport market niche, they struggled to acquire more organic traffic on their website. Hence, low client acquisition was a significant problem that led to stagnant growth.
Lack of Keyword Strategy
We found out that many of their web pages weren't ranking anywhere on Google Search Engine Results Pages (SERPs). This was due to a lack of comprehensive keyword analysis, resulting in content that was not optimized for search engine visibility.
Need for Brand Presence
With a niche market like motorsport, the client needed to increase their brand's online visibility to attract potential buyers. They aimed to target lower search volume terms, which often bring higher conversion rates due to their specificity and relevance.
Ready To Get Started ?
The Solution
Competitive GAP analysis
A detailed keyword analysis helped our client target high-purchase-intent audiences. It also allowed them to rectify outdated content; our content marketing team incorporated those keywords to develop new blogs, web pages, and posts. We also implemented high-quality link-building strategies along with various forms of content.
Structured Data, Technical SEO, and On-Page Optimization
We optimized their site structure with our keyword strategies so that their pages could rank well on Google SERPs. Their under-developed backlink profile needed urgent repairs to achieve better rankings. For local searches, we added structured data markup to boost their organic CTR.
Promoting Site Authority & Link Building
We conducted a comprehensive audit of our client’s backlink profile. We discovered many harmful links that were hurting their SEO performance. Hence, we launched a high-scale outreach campaign to improve the quality of their backlink profile. It boosted our client’s domain authority.
The Results
Increase in Referral Traffic
- Users increased by 98.13%
- Sessions increased by 160.34%.
- New Users increased by 180.19%.
Goals Conversion
- Goal Completion increased by 162.39%.
Increase In Organic Traffic
- Users increased by 28.47%.
- Sessions increased by 35.52%.
- New Users increased by 30.38%.
Conclusion
After strategically targeting niche-aligned keywords, our client was able to achieve better rankings on SERPs. It enabled them to acquire a high amount of traffic. With our managed SEO services, their organic SEO performance rose rapidly.