Increasing New Users by 49.85% for a Medical Finance Company in Mumbai
45.27%
Increase in Users
46.38%
Increase in New Users
46.38%
Increase in Sessions
The Client
Our client is a medical finance agency based in Mumbai. They offer finance-related services to individuals who want to fulfill their healthcare needs. Their range of healthcare services extends from various high-cost medical treatments to consultations from reputed doctors. The client offers easy and flexible health credit options along with low-cost loans to finance expensive and complex medical procedures. However, they were new to the business and looking to get more organic traffic to enhance their online brand presence. In addition, they were seeking improvements in their search rankings.
The Challenge
Low organic traffic
They were not popular enough to get more traffic as they had just started their business online.
Low customer engagement
Due to low online brand presence, user engagement was also down
Issues in the content strategies
The website lacks high-quality and engaging content and the absence of keyword analysis
No lucrative experience in SEO tactics
The business needed a highly qualified SEO team to get profitable results
Ready To Get Started ?
The Solution
Optimizing On-Page SEO
On-page SEO was the core area that needed improvement in the client’s website. Our team paid attention to the site structure and did modifications wherever required. Our SEO specialists also focused on other SEO metrics, such as optimizing core web vitals, keyword research, internal linking, etc., to uplift organic traffic. The on-page optimization step proved helpful for the client as the rate of new users visiting the page increased tremendously.
Performing Keyword Gap Analysis
Our digital marketing team analyzed the client’s competitors’ data and pointed out the keywords they were targeting, but our client wasn’t. It helped us get an idea regarding the content we should publish to engage new users. Lastly, our content team focused on those keywords and developed high-quality content to fill the gap
Brand Promotion on Various Social Media Platforms
Our digital marketing team observed that SEO techniques and site optimization were insufficient. The client was new in the industry, and there was already a lot of competition. Therefore, we promoted the client through blogs, posts, and PRs published on popular social media handles. Our team also followed the GMB approach and guest-posting to accelerate organic traffic growth.
The Results
Organic Traffic:
- Users increased by 45.27%.
- New Users increased by 49.85%.
- Sessions increased by 46.38%.
Conclusion
Through targeted SEO, keyword gap analysis, and robust social media promotion, we helped the client achieve a 45.27% increase in organic traffic, improving their online presence and business growth.