Increasing Organic Traffic By 61% For A New York Based Professional Legal Firm.
61.48%
Increased Users
58.36%
Increased New Users
49.88%
Increased Sessions
The Client
Industry: Legal
Our client is a professional law firm based in Manhattan, New York. They offer their clients custom legal services and legal representation in cases belonging to a wide variety of practices. They have long-term clients from Westchester County, Brooklyn, Nassau County, Suffolk County, Bronx, and Manhattan. Apart from that, they have clients from all across the United States of America. Their expertise lies in real estate, loan modification, personal injury, foreclosure defence, landlord cases, IRS tax services, corporate law, intellectual property, and much more. They have been a leading group of attorneys with over 20+ years of experience.
The Challenge
Low Website Traffic
Our client struggled to drive high-intent web traffic using traditional advertising methods. They were not receiving any traffic from referral sites, citation sources, blogs, law directories, etc. Hence, they were not getting any new clients.
Lack of Search Engine Visibility
Due to a lack of online presence and low website visibility, customers couldn’t find their online firm on the front page of search results.
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The Solution
Keyword Strategy & Market Research
We evaluated their agency, competitors, and business niche data. Then, our marketers curated a strategy according to suitable search engine tactics to boost visibility. We also performed extensive keyword research across various verticals in the legal space to ensure we get the best outcomes. We created a comprehensive content map that would make our client appear authoritative.
Rearranging & Fine Tuning Content
Our content marketers fine-tuned their existing content. They made sure that everything on their website was easy to read, search-friendly, and user-friendly. We even produced niche-specific content so that our clients could attract customers from a wide range of practices.
Earning Trust Via Directory citation
Our motto was to ensure that our client’s website turns up on the first search results page for customers/searchers around Manhattan, New York. To attract future customers, our client needed to establish their online authority. Our experts took off-page optimizations like NAP citations in trusted sources, rectifying NAP discrepancies, and developing press links with authoritative local resources.
Technical optimization
Our highly skillful webmasters audit the website to remove technical issues. They’ll fix search engine indexation, ranking obstacles, and other concerns.
The Results
Organic Traffic:
- Users increased by 61.48%
- New Users increased by 58.36%
- Sessionsincreased by 49.88%
Conclusion
Over the past six months, our campaign has driven a 61.48% increase in new traffic to our client's website, marking a significant boost in online visibility. This growth in organic traffic indicates heightened customer interest and has improved lead generation, helping our client expand their business and stand out against competitors. Our detailed reports demonstrate the impact of our strategies, showing that a well-executed plan can deliver impressive results.