Strategic Local SEO Campaign Delivered Top Local Rankings
40%
Keywords Ranked in Top Position
4x
Improved Local Search
12%
Improvement in CTR
The Client
The client is a leading fencing services provider in Arkansas and has been a leader in this industry for more than 50 years in the area. Being a local business, they needed an agency who could make them rank prominently on Google locally, drive a myriad a leads for them and make them convert.
The Challenge
Local Market Insights
Understanding the local markets and knowing what motivates them is always challenging. Deep industry, market & audience research is required to sharply align business objectives with the needs of the local customers.
Customer Touchpoints
Driving and converting leads successfully involves presenting the business in the best light possible at every customer-business touchpoint, which requires extensive additional research to fully understand those touchpoints.
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The Solution
Keyword Research
We conducted thorough keyword research to figure out exactly what money keywords local prospects are actively searching for and could bring our client the most traffic in their industry. That involved looking at the keywords their competitors were targeting as well.
Website Content and Structure Optimization
Updated the entire website content and internal structure based on those exact keywords and fixed the ‘Contact Us’ form on their website to make sure they were ready to impress visitors and make conversions.
Local Search
To attract additional traffic, we built company profiles and citations on directories and platforms where local searchers were actively searching for our client’s services and made sure their contact details and other information were spot on.
Content Marketing
Started outreaching industry influencers and authoritative publishers to feature their content (Guest Posts) on their respective platforms to get in front of new audiences.
PPC Campaign
Ran aggressive PPC campaigns based on keyword research to target local searchers searching actively for their services.
Social Media Strategy
Targeted, created, and maintained an active presence on the Social Media platforms where most of their local audience resided to gain some extra exposure.
The Results
Almost 40% of keywords started ranking on the top position in 3 months.
Conclusion
Within three months, our local SEO strategy helped our client secure top-ranking positions for almost 40% of targeted keywords, significantly increasing organic traffic and high conversion rates from local leads.