900% increase in overall traffic with targeted PPC & SMM campaigns
900%
Increase in Overall Traffic
1st
Google Rankings
47%
Increase in User Engagement
The Client
Industry: Audio & Video Production
The client is a corporate video production agency based in Dubai offering both audio and video production services. They have been working in this industry for more than 40 years and are undoubtedly the market leaders. The client wanted to bring their true essence on the web and wanted to see themselves on the first page of Google and hired us to do it for them.The Challenge
The Challenge
Low Organic Traffic
The business niche our client is in is highly isolated and doesn’t receive much organic search engine traffic. We had to think of another marketing tactic to bring traffic to their website. Figuring out that tactic was obviously a challenge and took a lot of brainstorming.
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The Solution
Website Revamp
Before we initiated our efforts to attract traffic to our client’s website, it needed a revamp. Our web designers and developers suggested a modern design layout that emphasizes visuals rather than content, keeping in mind the target audience. The suggested design was mobile-friendly, light, and user-friendly to provide the best user experience to visitors and remain in Google's good books.
Content Optimization
With the help of our content writers, we updated the content on our client’s website, keeping in mind the state of a visitor who may be searching the web for pet memorial services. We also incorporated vital keywords in the content that easily let search engine crawlers know what our client’s website was about. We started blogging using the keywords about the products our client sold on his website to enhance their search engine exposure and attract organic visitors.
PPC Campaigns
Our AdWords experts then researched the most profitable keywords to run targeted PPC on and appear on top of Google. With the help of our web designers and content writers, our AdWords managers designed appropriate landing pages to complement the paid campaigns with conversions in mind.
Social Media Marketing
We decided to boost our client's social media presence through both organic and paid campaigns, focusing on engaging content that resonates with their audience. We also increased service awareness by posting in relevant groups and using branded hashtags. Additionally, we collaborated with influencers to promote our client's services, expanding their reach in Houston.
Conclusion
We helped a Dubai video production agency's to improve its online presence by revamping its website, running targeted ads, and building an active social media presence. This strategy improved their visibility and attracted more website traffic.