44% Increase in Organic Traffic with SEO
44%
Increase in Organic Traffic
3x
Increase in Revenue
27%
Increase in Local Search Traffic
The Client
Industry: Jewellery
The client is a leading designer jewelry and diamond retailer in San Diego offering the most extensive line-up of engagement rings, wedding bands, and diamonds in the area. As a direct diamond importer, they offer one of the widest selections of high-quality certified diamonds at affordable prices in San Diego. Their online jewelry store, launched in 2005, was the first of its kind at that time and has since been the leading jewelry e-commerce store in the United States of America.
The Challenge
Lack of SEO
With increased competition in this business niche, the client wanted to increase their overall website traffic and digital footprint through SEO. The problem—they had never done SEO before.
Low Website Ranking
The client was struggling with maintaining their website’s rank on the SERP’s for some of the most competitive designer jewelry keywords.
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The Solution
Fixing Broken URLs
The client’s website was plagued with broken URLs, 22,000 to be exact, which hurt the overall user experience. Our experts fixed them all to enhance their SEO potential.
Website Optimization
The client was suggested a new modern, visually attractive, SEO-friendly, and mobile-responsive website design that will help them convert more website visitors.
Keyword Research
In-depth keyword research was conducted for the client, using industry-leading tools and competitor research to target the most relevant keywords in their industry and generate organic traffic.
Meta Tag Optimization
Our SEO experts then added the proper meta tags on the client’s individual web pages and product pages which included the keywords we intended to target.
Optimizing Website Content
With the help of our content writers, we optimized their entire website content by adding relevant keywords to all their web pages and product pages to attract targeted traffic from search engines. We also started a Blog for our client and increased their digital exposure by publishing keyword-targeted, long-form blogs that marked their authority in the industry and consistently attracted traffic from search engines.
Content Marketing and Link Building
Our team of content marketers simultaneously marketed the blogs on various social media platforms, social bookmarking websites, and high-authority blogs, resulting in many high-quality backlinks and followers for the client.
Influencer Marketing and Guest Blogging
Carried out influencer marketing and guest blogging campaigns for the client that resulted in a lot of exposure for their products and helped generate direct sales.
Local SEO
Strengthened their Local SEO potential by getting the client’s website listed on high-authority local directories in their industry, optimizing their ‘Google My Business’ profile and actively managing their online reviews.
Conclusion
We helped a San Diego jewelry retailer boost website traffic and search engine rankings with a comprehensive SEO strategy. By fixing broken links, redesigning the site, optimizing content, and adding a blog, they gained more visibility, improved sales, and higher keyword rankings.