Doubled Organic Traffic With A Revamped Website And Powerful SEO
54%
Increased Organic Traffic
35%
Increased User Engagement
40%
Increased Local Visibility
The Client
The client is a leading supplier of packaging and shipping supplies in the USA. With an extensive selection of more than 10,000 packaging products offered through their website and distribution centres in Chicago, Cleveland, Dallas, Greenville, Los Angeles, and New York, the client has worked with some of the world’s leading brands, such as Coca-Cola, Starbucks, Ford, FedEx, Walmart, and more.
The Challenge
Outdated Website and Limited Digital Presence
The client’s website was launched in 1998 and has stayed the same. It demanded a serious makeover, and the client also wanted to implement the functionality of letting customers personalize their products on the website itself.
Dependence on Traditional Marketing
The client relied heavily on their established goodwill and word-of-mouth marketing. We were tasked with digitally showcasing their authority in the industry, which we had to start from scratch.
Ready To Get Started ?
The Solution
Complete Website Redesign
We decided to completely revamp their old website and marginally strengthen its SEO potential to mark their authority in the digital world and increase their website traffic. Our web designers completely redesigned the old website, keeping in mind the client’s existing brand identity, target audience and their preferences, mobile and SEO friendliness, site loading speed, user navigation, and overall user experience.
Product Customization Feature
To meet the client’s request for product customization, our developers implemented this functionality using HTML and CSS. This feature allowed customers to personalize products to their liking directly on the website, significantly improving the user experience.
SEO Optimization
Once the website was revamped, our SEO experts got to work. We identified and integrated the most relevant keywords into the website's meta-structure, product pages, and blog content. This targeted approach was designed to attract high-quality traffic that is more likely to convert.
Local SEO and Business Citations
We submitted their business citations to high-authority local and global product directories to ensure the client's local customers could easily find them. We updated their Google My Business profile with comprehensive business information.
Building a Strong Backlink Profile
We further strengthened the client’s SEO profile by creating quality backlinks through guest blogging, PR releases, bookmarking, social media marketing, and influencer outreach.
Encouraging Customer Reviews
To attract additional traffic, we insisted satisfied customers to review our client’s business on popular review platforms such as Yelp.
Conclusion
We updated the client's website and online activities, greatly boosting their online visibility and engaging more users. By focusing on search engine optimization (SEO) and making their business more visible locally, we helped cement the client's reputation as a top choice for packaging and shipping supplies.