Repositioning an Ayurvedic Wellness Supplement Brand to Generate 6.4x ROI
6.6x ROI
Revenue generated via Amazon Campaigns
9.6x ROI
Revenue generated via Google ads
3.5%
Improved CTR
The Client
Industry: DTC Brand
Our client owns an end-to-end production of clinically tested, ayurvedic dietary supplements that come straight from the USA (inspected by USFDA) to the consumers. They market their products through their eCommerce website and Amazon store. The probability of success becomes very bleak when a brand is vulnerable to fierce market competition. Therefore, our client needed a holistic 360-degree eCommerce growth plan that could help them revolutionize their DTC branding, increase reach, foster an emotional connection with audiences, and attract more sales.
The Challenge
Intense Competition
Herbgen Naturals faced fierce competition in the dietary supplement market, leading to diminishing visibility.
Stagnant Sales
The brand experienced flat sales, which threatened profitability and sustainability.
Limited Brand Exposure
A lack of effective brand differentiation and presence in the crowded marketplace resulted in reduced reach.
Uninspiring Profits
Low profit margins were making it difficult for the brand to invest in growth initiatives.
Ready To Get Started ?
The Solution
DTC Strategy
A 360-degree analysis helps us in finalizing unique paid/organic campaigns along with marketplace optimization. It involves building brand personality, personalized experiences, influencer content, etc.
eCommerce optimization
On the other hand, marketplace optimization involves - Listings Optimization, Amazon Store Re-creation, Category optimization, Ad Strategy, A/B Testing, etc.
Marketing Momentum & Funnel Efficiency
We follow a phase-by-phase funnel approach where each stage has a specialized campaign optimized for profit and higher sales. An eCommerce funnel efficiency is optimized by improving metrics like Customer LTV, CAC, Churn Rate, AOV, Monthly Recurring Revenue, and NPS.
Data-Driven Execution
To boost our client's growth, our marketers worked with comprehensive datasets. It helped them implement SEO marketing, CRO optimization, and targeted PPC campaigns. These allow them to generate valuable leads, higher conversion rates and boost average order value.
Conclusion
Several dietary supplement brands dominate the consumer market; hence, outperforming them was tricky indeed. But how did we manage to ace this sweet spot for our client in a competitive landscape? With an agile eCommerce brand strategy, our marketers could help them drive accelerated success. If you are looking for a similar kind of success, get in touch with our experts and see how we can help your DTC business!