Repositioning an Organic Food and Lifestyle Brand to Generate 4x ROI.
12.2x
ROI generated through Amazon Marketplace campaigns
9.6x
ROI generated through Google Ads
3.5%
Increase in CTR
The Client
The Client owns an end-to-end production of locally sourced, organic foods and lifestyle products that come straight from the farms to the consumers. They market their products through their eCommerce website and Amazon store. Despite its strong product offering, the brand was struggling with flat sales, high competition, uninspiring profits, and decreasing brand exposure in a market crowded with new competitors. To stay competitive and grow, the client needed a comprehensive, 360-degree strategy that would increase reach, foster emotional connections with their audience, and ultimately drive more sales
The Challenge
Low Brand Visibility
With increasing competition in the organic food sector, the client needed a fresh approach to stand out.
High Competition
More competition made it hard to stand out. As a new brand, it felt like there weren't many chances to grow or get bigger.
Ready To Get Started ?
The Solution
DTC Strategy
eCommerce optimization A 360-degree analysis helps us finalize unique paid/organic campaigns along with marketplace optimization. It involves building brand personality, personalized experiences, influencer content, etc. On the other hand, marketplace optimization involves - Listing optimization, Amazon Store Re-creation, Category optimization, Ad Strategy, A/B Testing, etc.
Marketing Momentum & Funnel Efficiency
We follow a phase-by-phase funnel approach where each stage has a specialized campaign optimized for profit and higher sales. An eCommerce funnel efficiency is optimized by improving metrics like Customer LTV, CAC, Churn Rate, AOV, Monthly Recurring Revenue, and NPS.
Data-Driven Execution
To boost our clients' growth, our marketers worked with comprehensive datasets. This helped them implement SEO marketing, CRO optimization and targeted PPC campaigns, which allowed them to generate valuable leads, higher conversion rates, and boost average order value.
Conclusion
Several organic food brands dominate the consumer market; hence, outperforming them was tricky indeed. But how did we manage to ace this sweet spot for our client in a competitive landscape? With an agile eCommerce brand strategy, our marketers could help them drive accelerated success. If you are looking for a similar kind of success, get in touch with our experts and see how we can help your DTC business!