SaaS Healthcare: Boosted Organic Traffic by 24% in 6 Months
2.2s
Page load time Improved
82+
Enhanced health score
27%
Decreased bounce rate
The Client
Industry: Healthcare
Our client is a premier provider of workforce education and enablement solutions, offering healthcare organizations and their staff user-friendly, integrated tools and top-tier learning content to empower them. Our client is dedicated to improving how the healthcare industry operates, and with their highly experienced team, they provide expert guidance and education to its users. However, the lack of expertise in the digital domain led them to many errors on their website that affected their traffic, ranking, and user experience, and that’s when they came to Saffron Edge.
The Challenge
High Load Time
The client’s website had slow load times, affecting user experience and search engine ranking.
Canonical Content Issues
Discrepancies in canonicalization caused duplicate content problems, impacting SEO.
XML Sitemap Errors
The XML sitemap contained errors, leading to inefficient crawling by search engines.
Uncrawled Pages
A considerable number of pages weren't being indexed, further hindering visibility.
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The Solution
SEO Audit
Performed an SEO audit revealing 1000+ canonical XML sitemap, HTTP errors, duplicated content, thin content, and uncrawled pages. The website’s health score was low (40+), negatively impacting traffic and search rankings.
Performance Boost
With our Technical SEO efforts, the page loading time was reduced (4s to 2.2s), and the health score was increased (86), leading to a lower bounce rate (27%).
Canonical issues
We resolved duplicate content using proper canonical tags and implemented 301 redirects, which enabled Google to crawl some important pages.
XML Sitemap Errors
XML sitemap issues were fixed by addressing format, expired URLs, and unreachable URLs.
Conclusion
From November to April 2022, our team's focused efforts on Technical SEO significantly improved our client's website performance. By reducing page loading times from 4 seconds to 2.2 seconds and increasing the health score to 82, we significantly improved user experience. Over six months, we tackled issues of thin and duplicated content, introducing new, engaging material that not only improved engagement but also reduced the bounce rate to 27%. These strategic changes resulted in a commendable 24% rise in organic traffic, ultimately elevating the website's overall performance score to 77.