Achieved 14.8x Increase In Traffic For A Dental Clinic In Australia
1478%
Increase in Organic Traffic
47%
Increase in Online Engagement
20%
Reduction in Site Bounce Rates
The Client
The client has been a leading provider of dental services in Chatswood, Australia, for more than 60 years. They wanted to extend their reach further in Australia and reach a broader audience across the continent. To achieve the same, they wanted to go the online way and sought out our search engine and internet marketing expertise.
The Challenge
High Competition
Dental SEO is a tough one to master as many practitioners, regardless of location, are fighting for the top spot.
Expert Driven Content
When it comes to blogging in the dental industry, you need deep industry expertise to portray it in every single piece you write and help people with the best possible solutions, which was obviously a challenge for us.
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The Solution
Website Optimization
They have been catering to local clients until now, but before they expanded their reach across Australia, they needed a complete website overhaul that would attract the new audience they wanted to target. We decided to allow website visitors to book dental appointments from the website itself if they were impressed enough to boost conversions on the website.
Keyword Research
We analyzed the best industry keywords to target that would help us increase our client’s exposure throughout Australia.
Content Optimization
Based on those keywords, we wrapped all their website content and added them religiously in the website’s meta-structure to let Google crawlers know exactly what their business is all about. We started creating in-depth, keyword-targeted blogs that would provide prospects with clear-cut solutions, help our client gain considerable search engine exposure, and bring in a lot of traffic.
Content Marketing
To reach new audiences, we started promoting those blogs to our client’s existing social media profiles and other blogging platforms related to dental health and dentistry in general. We also started reaching the industry influencers to feature our content and made sure we tapped their unique audiences as well.
Local SEO
To strengthen our client’s Local SEO competence, we claimed their Google My Business profile and built clinic citations across the web on authoritative directories related to the dental industry.
Building Positive Reputation
Since our client was already a household name in Chatswood, we decided to create and maintain a presence for our client on the biggest review platform out there, Yelp. We started fostering positive reviews on the platform to attract more prospective patients.
Conclusion
The revamped SEO strategy transformed the client's online presence, leading to a remarkable 1478% surge in organic traffic. With our marketing approach, the dental provider extended its reach and attracted a broader audience across Australia.