Achieved 1478% Increase In Traffic For A Dental Clinic In Australia

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1478%

Increase in Organic Traffic

47%

Increase in Online Engagement

20%

Reduction in Site Bounce Rates

The Client

The client is a leading provider of dental services in Chatswood, Australia for more than 60 years. They wanted to extend their reach further in Australia and reach a broader audience spanning all across the continent. For achieving the same, they wanted to go the online way and sought out our search engine and internet marketing expertise.

The Challenge

High Competition

Dental SEO is a tough one to master as many practitioners, regardless of location, are fighting for the top spot.

Expert Driven Content

When it comes to blogging in the dental industry, you need deep industry expertise to portray it in every single piece you write and help people with the best possible solutions, which was obviously a challenge for us.

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The Solution

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Website Optimization

They have been catering to local clients until now, but before they expanded their reach across Australia, they needed a complete website overhaul that would attract the new audience they wanted to target. We decided to allow website visitors to book dental appointments from the website itself if they were impressed enough to boost conversions on the website.

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Keyword Research

We analyzed the best industry keywords to target that would help us increase our client’s exposure throughout Australia.

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Content Optimization

Based on those keywords, we wrapped all their website content and added them religiously in the website’s meta-structure to let Google crawlers know exactly what their business is all about. We started creating in-depth, keyword-targeted blogs that would provide prospects with clear-cut solutions, help our client gain considerable search engine exposure, and bring in a lot of traffic.

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Content Marketing

To reach new audiences, we started promoting those blogs to our client’s existing social media profiles and other blogging platforms related to dental health and dentistry in general. We also started reaching the industry influencers to feature our content and made sure we tapped their unique audiences as well.

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Local SEO

To strengthen our client’s Local SEO competence, we claimed their Google My Business profile and built clinic citations across the web on authoritative directories related to the dental industry.

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Building Positive Reputation

Since our client was already a household name in Chatswood, we decided to create and maintain a presence for our client on the biggest review platform out there, Yelp. We started fostering positive reviews on the platform to attract more prospective patients.

Conclusion

The revamped SEO strategy transformed the client's online presence, leading to a remarkable 1478% surge in organic traffic. With our marketing approach, the dental provider extended its reach and attracted a broader audience across Australia.

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