10%
Increase in Keyword Rankings
22x
Decrease in Customer Acquisition Cost (CAC)
12X
Increased ROI
The Client
The client is a prominent provider of chauffeur services in UAE. They outsource trained chauffeurs to customers and transport them to their intended destination in the safety of their own cars. They were facing a lot of competition in their business niche and wanted to outpace them by building a strong digital presence. They hired us to do it for them.
The Challenge
Saturated Market
The client’s business niche is saturated with many players, and standing out from them demands staying optimized on all digital fronts. This was a challenge for us as the client was just beginning his digital journey.
Lack of Digital Presence
The client wanted us to build a strong digital presence in Dubai
Ready To Get Started ?
The Solution
Competitor Analysis
Since the client’s industry was saturated, we analyzed the top players closely. We noted which keywords they were targeting to score customers, the social media platforms they actively maintained a presence on, and their content marketing strategies to devise a plan of our own that would outpace them.
Keyword Research
We conducted our own keyword research to determine the high search terms that our client’s competitors missed completely or were not intentionally competing for. This included local keyword research as well.
Website Optimization
We optimized the client's website with the identified keywords to attract targeted traffic. This involved refining content, ensuring mobile responsiveness, improving load times, and navigation to boost conversions
Local SEO Focus
We started submitting our client’s business profiles to local directories of their industry in Dubai to attract local traffic and strengthen their local SEO.
Optimized Social Media Presence
We started maintaining a presence on social media for our clients to build brand awareness and following, which also boosted our overall SEO efforts.
The Results
Most of the keywords (and local keywords) we targeted started ranking prominently on the first page of Google
Conclusion
We helped our client reach the top of the Dubai market through targeted keyword research, website optimization, local SEO, and strategic social media engagement, leading to higher rankings, traffic, and conversions.