Enhanced Rankings And Overall Traffic With Content Marketing
41.2%
Increase in Organic Traffic
35%
Higher Conversion Rates
50%
Increase in Customer Engagement
The Client
The client is an internationally recognized provider of Spanish translation services with unparalleled precision, cost effectiveness and revolutionary efficiency. They are the world leader when it comes to providing translation services in Spanish and were looking to enhance their digital footprint in this niche with aggressive SEO and content marketing. And approached us for the same.
The Challenge
Finding Ideal Clients
With so many competitors in this business niche, finding audiences who are looking to hire Spanish translation services and convincing them to choose and hire our client's services involved staying at the top of our game on every digital front, which was obviously a challenge for us.
Lack of Digital Presence
Prior to approaching us, the client only relied on cold calling for sales. Optimizing their entire website for SEO and indulging in both off-page and on-page content marketing efforts that led to sales was a priority for us and had to be started from scratch.
Ready To Get Started ?
The Solution
Competitor Research
We kicked off our campaign with an intensive competitor research to figure out the money keywords that our client’s competitors were already ranking on and their conversion strategies.
Keyword Analysis
After doing their entire website audit, we found that our client was naturally ranking on the first page of Google for some selected keywords.
SEO Optimization
We further researched their industry to find and target some more potential keywords that were still untapped. We chose the best keywords out of the lot and optimized their entire website content according to them to boost our client’s rankings on search engines
Content Marketing
Based on those keywords, we started blogging and aggressively marketed it on the most authoritative sites in their niche to gain some extra audience and search engine exposure. We also started guest posting on our client’s behalf to further enhance their digital footprint.
Building Backlinks
Along with gaining strong backlinks for our client through content marketing, we also started submitting their business citations to the most relevant local directories to strengthen their local SEO and attract targeted traffic.
Social Media Presence
We started maintaining a social media presence for our client and posting regularly on the platforms to build awareness about their services and a loyal following
Conclusion
SEO and content marketing, when teamed up, can work as an unstoppable force for any business looking to gain more exposure on the web. When done carefully and in sync, these two marketing elements can alone bring you on the top of search engine results, as noted in the example above.
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