Uplifting Targeted, Organic Traffic By 51% For an SEO Agency in Houston, Texas
51.79%
Increased in Users
51.72%
Increased in New Users
58.78%
Increase in Sessions
The Client
Our client is an SEO agency in Texas that offers internet marketing services and web consulting to businesses ranging from startups to large corporations. They have helped several enterprises gain a competitive edge in their industry via cost-effective digital marketing solutions. However, after the new Google update, their organic traffic and clients dropped like flies. Their agency hit the bottleneck when their rankings dropped across the board!
The Challenge
Low client acquisition
The problem that led to stagnant growth
Low organic traffic
It affected their online brand presence and SEO performance
Poor existing content strategies
They needed keyword-rich and high content quality
Absence of a link-building team
Outsourcing was a scalable solution for them
Ready To Get Started ?
The Solution
On-Page Optimization and Technical SEO
After implementing our keyword strategies, our marketers optimized their site structure. Within a week or so, our client witnessed their pages being ranked well on Google search results, which allowed them to drive relevant and organic traffic. We also fixed the backlink profile, which helped them achieve better rankings.
Performing GAP analysis
Our marketers conducted a detailed keyword analysis to find keywords that could help our clients drive high purchase intent audiences. We had to repurpose their outdated content and create web pages, new blogs, etc. We also created relevant guest posts to enhance our clients' link-building strategies.
Boosting Website Authority
It involved our team performing a comprehensive audit. We soon found several harmful links on their website that degraded their SEO performance. To tackle this further, we curated a high-scale outreach campaign that helped our clients boost their domain authority.
The Results
Organic Traffic:
- Users increased by 51.79%.
- New Users increased by 51.72%.
- Sessions increased by 58.78%.
Organic Clicks
- Total clicksincreased from 261 to 335.
- Total impressionsincreased from 722k to 735k.
Conclusion
Our SEO solutions revived an agency's struggling rankings, providing a 51.79% increase in organic traffic and a 58.78% boost in sessions. With improved authority and content strategies, the client secured new clients and regained their competitive edge.