DTC Alternative Protein Marketing
What is DTC Alternative Protein Marketing?
Saffron Edge offers DTC Earned Media services that promote your D2C brand by using organic components. For some, it might be the most challenging type of marketing strategy to master, but for our team of experts, it has been a tool to help brands like yours achieve growth effectively.
Which Factors are Affecting the Demand for DTC Alternative Proteins?
- Ethics
Ethical eating is becoming more popular and meat production and consumption is surely a perpetrator of such eating habits. So, with everyone looking for ethical sources of protein, there is no surprise in why alternative protein is becoming popular.
- Sustainability
There is a clear gap between the current demand for proteins and the traditional protein sources and with the proliferation of population, we can assume that traditional sources of protein are not sustainable but that is not the case with alternative proteins.
- Food Safety And Nutrition-related Concerns
Animal eating has its own list of nutritional caveats. This is what thwarts people from relying on the traditional sources of proteins and instead of just griping about the losses, people are ready to flock to alternative proteins.
- A Sense of Change In The Youth
With the younger generation becoming wary of the impact of environmental degradation, the reduction in meat intake is not a surprise. And when meat consumption will start dissipating, the consumption of alternative protein will become an impending trend.
Which Alternative Protein Concerns Need to be Addressed Through Marketing?
- Does It Taste Good?
Taste is the biggest barrier for consumers and therefore, any type of marketing plan must address this obstacle. This is a bigger concern for people who have never tried any type of alternative product.
- Are The Prices Fair?
The biggest barrier to mass consumption of alternative protein that needs to be addressed through marketing is the price. This issue of price can be overcasted with the perks of ethics and sustainability.
- Is The Nutritional Value Up To The Mark?
People are now delving deeper into the nutritional value of the alternative protein and they are comparing it with the traditional sources of protein. This is another issue that needs to be addressed through marketing.
How Saffron Edge is Making DTC Alternative Protein Marketing More Effective?
- Tailor-made Solution
We know every alternative protein product is different and therefore, instead of using a one-size-fits-all approach, we rely on building a tailor-made solution that caters to the specific needs of every alternative protein product.
- Expertise and Experience
Alternative protein might be new to many people but we at Saffron Edge have been delivering exceptional digital marketing campaigns for alternative protein brands right from the beginning and therefore, you won’t have to worry about our expertise and experience.
- Updated Method
We know the trends in the alternative protein market keep on changing and therefore, we have a dedicated digital marketing team that keeps tabs on DTC alternative protein marketing trends and incorporates them in the strategy to yield better results.
- Continuous Improvement
We don’t just run a digital campaign and leave them to their own fate, rather we use the approach of continuous improvement and keep on optimizing our efforts and we even keep fine-tuning the approach to give better results.
How to Promote Alternative Protein?
Match the Message to the Market
- Try to build the message around the rate of satisfaction and taste like ‘just like pork’
- Work on quantifying the effects of alternative protein to a related cause on the basis of purchase.
- Promote the healthy lifestyle message while designing the marketing campaign as millennials are more interested in healthy eating.
- Use only that type of content in the campaign which is in demand and for this, you need to keep tabs on what’s trending in the market.
Use Targeted Marketing Strategy
- The use of authentic reviews and testimonials gives a reason to the customers to try new products.
- Build a marketing perspective by using digital channels like social media.
- Tap into the influencer market to build to impact the different product persona.
Which Type of Strategy is Necessary for DTC Alternative Protein Marketing?
- Use The Emotive Characteristic of People
With people becoming more concerned about food safety, animal welfare, health and wellness, and environmental issues, the DTC alternative marketing strategy that you will be using should capitalize on these aspects of the people.
- Be Specific With Your Value
The type of value you want to deliver through your alternative protein might differ from what others are trying to pursue and therefore, you must consider the specific value delivery your brand can relate with while building a marketing strategy for alternative proteins.
- Choose The Right Mix
You can’t just go on using every digital marketing channel that you see as an alternative protein, the right mix of digital marketing channels is a requisite to success. This is why you will need a digital marketing expert to build such an impeccable mix.
Have a project on your mind?
frequently asked questions
Why is digital marketing necessary for alternative protein?
Because there are still many barriers to mass consumption of alternative protein and all such barriers need to be overcome through a digital marketing strategy.
How does marketing for alternative protein differ from generic marketing?
There are many differences like in the case of marketing for alternative protein, the campaigns need to keep both information and brand awareness on an even keel. Also, marketing for alternative protein needs to focus more on the emotive side of the consumer.
Is marketing for alternative proteins expensive?
No, with proper strategy, the cost of running a full-fledged digital marketing campaign for an alternative protein brand can be brought down and thus it can fit in like a glove in even a limited budget.
Which is the fastest growing regional market for alternative proteins?
Currently, Asia-Pacific is the fastest-growing regional market for alternative proteins but we are witnessing an influx all over the world since people are becoming more concerned about ethical and sustainable sources of protein.
How to make the most digital marketing for alternative protein?
Hire a digital marketing agency that expertise in alternative protein.
What our customers say about us
“Saffron Edge increased our website visitors and rental inquiries; they are fast, efficient, and committed partners. Collaborating with their team felt like having a close ally. ”
“Highly skilled in SEO, their team has exceeded my expectations every time. Saffron Edge is a skilled SEO partner, and I highly recommend their services.”
“Saffron Edge's marketing strategies led to a 13% increase in leads and a 9.6% boost in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing. ”
“We are extremely happy with the services provided by Saffron Edge. They improved our online visibility through SEO and social media strategies. They truly feel like an extension of our in-house team. ”
“We have been working with Saffron Edge for some time now and couldn’t be happier with the results. They have been a true partner, always available for support and helping us achieve our goals. ”
“I have a great business relationship with Saffron Edge. I highly recommend Saffron Edge for their deep understanding of our brand and effective SEO strategies. ”
“I've seen impressive SEO results from Saffron; they were organized, systematic, and consistently delivered on time. The team was always available to support us at any time. ”
“I had a great experience working with this team. They were proactive in their approach, and responded promptly to all my queries. I would definitely work with them again. ”
“Saffron Edge helped us recover from a Google penalty, restoring our performance and boosting revenue within 45 days. We are now back on track, and our revenue is exceeding expectations. ”
“Saffron's SEO services 2X'd our monthly sales from $100K to $200K, with plans to reach $300K next. It has been fantastic working with the team and working towards crossing our targets.”
“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website, reducing time-to-results by publishing more user-friendly content.”
“Saffron Edge's efforts have improved the client's Google ranking, conversions, and web sales. The team demonstrated good follow-through and focus on deliverables. Moreover, Saffron Edge communicated effectively through virtual meetings.”
“They are creative and willing to try different approaches to maximize our conversion rate.”
“I'm impressed by their communication methods and willingness to adapt to the difference in time zones. They're very knowledgeable, too.”
“The team is kind, patient, and professional. Saffron Edge is organized and efficient in scheduling Zoom meetings. The team has helped the client through technical issues.”
“Saffron Edge works as a fully integrated extension of our company. They leverage an impressive range of emerging technology to keep the our products competitive on the market.”
“The staff's cooperation and communication show us the value of their deliverables. They offer powerful ideas about how to optimize a social media presence.”
“Saffron Edge delivered their services on time and within budget. The team communicated effectively through virtual meetings.”
“The result speaks for itself. The team has delivered everything on time and has been very organized. They communicate via virtual meetings.”
“They are responsive, provide detailed reports, and are a pleasure to work with. Now, our platform tops Google rankings for a range of important keywords.”
“They are knowledgeable and very easy to work with. They are very responsive and extremely communicative with my project.”
“I’ve never seen our pipeline this strong! Saffron Edge’s Account-based Marketing and email automation keep the right leads flowing daily.”
“Our nurture emails finally became a two-way street. Meaningful conversations with our best-fit clients are up!”
“We’re spending less and earning more. Saffron Edge’s automation solutions and PPC campaigns are simply unmatched.”
“Account-based nurturing transformed our entire sales cycle. Now, our team works with truly qualified prospects.”
“We’ve doubled demo bookings for our logistics platform thanks to their coordinated PPC and email strategy.”
“I can actually keep up with qualified B2B leads now—email and PPC combo delivers consistently for our SaaS division.”
“With their expert Account-based Marketing and personalized emails, we’re getting meetings with enterprise-level logistics clients weekly.”
“Our nurture stream is so seamless now—and sales only gets involved when leads are truly ready. Results are real!”
“Their Account-based Marketing and PPC programs are a win-win: lower costs, better prospects, totally worth the investment.”
“Since automating our outreach, even cold contacts are opening and replying—something we never saw in ERP before!”
“Automated retargeting and PPC ads have made a real difference in our virtual event sign-ups.”
“We’re closing major cybersecurity projects thanks to the coordinated Account-based Marketing and PPC campaigns Saffron Edge set up for us.”
“Our sequence automation keeps the conversation going with candidates and clients—reply rates are at an all-time high.”
“Targeted paid ads and automation helped us reach and qualify the growing robotics sector like never before.”
“Launching and tracking targeted B2B campaigns is now much easier, and deals close so much faster.”
“Highly targeted nurture flows and Account-based Marketing boosted our reputation with major enterprise buyers in life sciences.”
“Saffron Edge’s integrated PPC and nurturing emails sparked a surge in inbound interest for our industrial brand.”
Alliances & Partnerships
