Actionable Strategies for DTC Health and Wellness Marketing

Actionable Strategies for DTC Health and Wellness Marketing

Profitable DTC Health and Wellness Marketing; Leverage Digital Channels to Expand Your Business

DTC Paid Media

Saffron Edge’s Health and Wellness Marketing is specially designed for doctors, healthcare networks, hospitals, healthcare providers, caregivers, health practitioners, and marketing executives. Our main goal is to bring new healthcare consumers to your brand and improve your brand communication.

Let’s Create and Execute DTC Health and Wellness Strategies to Help You Drive Conversions

We strategically include multi-channel campaigns to entice targeted customers.

  • Let’s Build A Seamless Patient Experience

With consumers expecting to engage on their terms, you need to build a seamless patient experience by working on touchpoints and the people's experience. Our marketers can do that for you!

  • We Help You Create A Consistent Brand Image

We promote brand awareness and help you build a strong brand and reduce the cost of acquisition. It also makes your brand a familiar name among patients.

  • Do You Want To Thrive On Personalization?

Use a personalized approach in DTC Health and Wellness marketing to let the customer feel that you know them, their journey, and their preferences.

  • Analyze The Best Marketing Channels

We deduce a mix of marketing channels that work best for you. This can include organic search, social media ads, paid ads, etc.

Why is Digital Marketing Essential for DTC Health and Wellness Brand?

Accomplish Your Business Goals & Attract Your Target Audience Like Never Before.

  • For Building A Unique Identity

With Saffron Edge’s digital marketing, you get a chance to stand out in the ever-growing healthcare industry as the number of healthcare providers is increasing at a breakneck pace.

  • For Establishing Thought Leadership

Through our thought leadership programs, we help you build yourself as a medical authority in the market as you continuously show the patient's your commitment to the mission and innovation.

  • For Building Good Patient Relationships

We help you build trust among patients and make them more comfortable throughout the process as a part of your marketing approach. This helps in building a long-lasting relationship with patients.

Our Marketers Strive to Position Your Brand Above Your Competitors

We Aim to Help You Gain Healthy Revenues and a Greater Brand Affinity.

  • Get Increased Engagement
The patients can stay engaged through relevant, timely, and personalized reach, and therefore, the chances of conversion increase automatically.The patients can stay engaged through relevant, timely, and personalized reach, and therefore, the chances of conversion increase automatically.
  • Achieve A Better Rate of Retention
Improved loyalty and a better retention rate over the long term help the business grow faster while building a strong brand.
  • Gain Quality Leads
It doesn’t only focus on increasing the traffic but also increasing the number of qualified leads. This makes sure your efforts don’t go astray.
  • Gain Competitive Advantage
In the highly competitive healthcare environment, you get a tool to strategic advantage over all other players.

Common Advertising Techniques for DTC Health and Wellness Brands

Ready to Grow Your Brand? Here’s the Right Marketing Mix for You!

We Offer Strategies Aligned to the Latest Consumer Trends that Help You Secure Success

  • Paid Management
To stay versatile and innovative with our approach, we work on almost all the paid platforms, and this also helps us target the different demographic profiles and customer base. We have a unique DTC Health and Wellness approach to every paid platform, and that’s how we harvest maximum benefit.
  • Organic Search
Since organic search offers the highest ROI results and is the biggest acquisition channel, we work on SEO to make you appear on the first page of the search result through organic search. You even get a dedicated account manager for this work.
  • Creative
We build a strong brand identity for our clients so that customers can discern them from other competitors, and we achieve this by staying creative with our approach. We identify the real brand pillars and use the right methods to communicate them to the audience.
  • Strategy
We work on creating and ensuring online clarity for our clients. Our team works on learning what your company lacks, building action plans based on KPIs, and helping clients achieve the right goals.
  • Enterprise
We always focus on what matters most for your business. Our approach includes defining success on the terms of the clients and coming out with a plan that will get you there. We use a multi-disciplinary approach to ensure the success of any campaign.
  • Search Marketing
With so many users searching online for information, product, and services, you must be found online, and this is why our strategy keeps both organic search and PPC campaigns on an even keel. That helps in building a strong and more accessible brand.

frequently asked questions

What is digital marketing healthcare?

It involves promoting services to healthcare aspirants through the digital platform. The plans and strategies are designed by keeping only the healthcare industry in mind.

What are the seven types of digital marketing?

  • Content marketing
  • Email marketing
  • Social media marketing
  • Google Advertising
  • Website design
  • Search Engine Optimization
  • Social media advertisement

How can I promote my health business?

Using consistent healthcare branding, testing site speed, PPC, optimizing a website for search results and building a responsive healthcare website.

How do I promote my wellness app?

The five channels that one can use to promote wellness apps are;

  • Content marketing
  • Chatbots
  • Mobile moments
  • Influencers
  • Influencers

How do hospitals do digital marketing?

Social media marketing, search engine optimization, email marketing, content marketing, and PPC ads.

What is a healthcare marketing plan?

It is a strategic document designed to fulfill the specific marketing goals of anyone belonging to the healthcare sector.

What is healthcare marketing, and what is its role in today’s healthcare industry?

It includes a process of strategic outreach and communication to make healthcare consumers familiar with your service, product, or brand. It has become more important in the current era since the competition in the healthcare industry has increased.

What are the benefits of healthcare marketing?

The five channels that one can use to promote wellness apps are;

  • Better reach
  • Improved conversion
  • Improved digital accessibility
  • Higher rate of conversion
  • Streamlined search engine ranking

How is healthcare marketing different?

Healthcare marketers can easily measure the success of their campaign through written subscription tallies, profits, and several patients. In addition to this, healthcare marketing is a specific niche with specific marketing needs that are not only based on demographics.

Testimonials

What our customers say about us

“Saffron Edge increased our website visitors and rental inquiries; they are fast, efficient, and committed partners. Collaborating with their team felt like having a close ally. ”

user
Sebrina Curet

Real estate company

“Highly skilled in SEO, their team has exceeded my expectations every time. Saffron Edge is a skilled SEO partner, and I highly recommend their services.”

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Nina Seifeddine

Owner at Digital Marketing Agency

“Saffron Edge's marketing strategies led to a 13% increase in leads and a 9.6% boost in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing. ”

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Tracy Kuczkowski

Accounting Software

“We are extremely happy with the services provided by Saffron Edge. They improved our online visibility through SEO and social media strategies. They truly feel like an extension of our in-house team. ”

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Frank Demming

Family law firm

“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website, reducing time-to-results by publishing more user-friendly content. ”

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Ian Shiell

Digital marketing company

“We have been working with Saffron Edge for some time now and couldn’t be happier with the results. They have been a true partner, always available for support and helping us achieve our goals. ”

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Sotera L. Anderson

CA Lemon Law

“I have a great business relationship with Saffron Edge. I highly recommend Saffron Edge for their deep understanding of our brand and effective SEO strategies. ”

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Michael Greenfield

Healthtech

“I've seen impressive SEO results from Saffron; they were organized, systematic, and consistently delivered on time. The team was always available to support us at any time. ”

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Matt

Fishing enterprise

“I had a great experience working with this team. They were proactive in their approach, and responded promptly to all my queries. I would definitely work with them again. ”

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Jay Stack

Manufacturing company

“Saffron's SEO services 2X'd our monthly sales from $100K to $200K, with plans to reach $300K next. It has been fantastic working with the team and working towards crossing our targets. ”

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John Stewart

Stone Machinery and Equipment Ecommerce

“Saffron Edge helped us recover from a Google penalty, restoring our performance and boosting revenue within 45 days. We are now back on track, and our revenue is exceeding expectations. ”

user
James Simmons

Ecommerce brand (Name under NDA)

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