How Does Al Help Marketers Engage With Customers? How Can It Be Used To Strengthen Customer Relationships?

Chatbots and virtual assistants powered by AI improve customer service, satisfaction, and loyalty. AI-powered recommendations and personalised content increase engagement and develop connections, while task automation allows marketers to focus on strategy and creativity. Saffron is investigating the revolutionary potential of AI in consumer relationships.

AI empowers marketers to engage with their consumers better by utilising data-driven insights, personalised interactions, automation and predicting human behaviour and insights. By leveraging AI tools and techniques, marketers can make relevant experiences that show customer satisfaction, brand loyalty and growth in business.