What is a SaaS Company?

The world of SEO keeps on evolving and every change on the online platform acts as a springboard for an addition or alteration of SEO. What you have been using now might not be this effective after 1 or 2 years and that’s why adaptability is the key to success in the digital world. Even the technological innovations that extend the boundaries of businesses introduce many new concepts, theories, statistics, and tools. And one such tool that is going to influence your content marketing strategy is voice search. With 5.16 billion people using mobile phones and 39 million Americans owning smart speakers, people are making a paradigm shift to voice search instead of typing. This is because speech-to-text is generally three times faster and thus is more convenient. And since this will have an impact on SEO optimization, you will have to optimize your content in order to stay relevant on the online platform.  It is being estimated that the proliferation of voice search will bring along many changes in SEO practices and that’s why it is being advised to all the businesses that they should keep tabs on changes and act accordingly. So, in order to make you capitalize on this new SEO trend, we have designed this content optimization guide based on voice search. Keep reading to stay illuminated. Why do you need to optimize your content for voice search? The main reason behind this is how people find information on the digital platform through voice search will be a far cry from how people find information when they type. For example, while typing, a person may use ‘best gaming laptop’ in the search box but the same person will say‘ Which is the best gaming laptop under $100?’ if he will go for voice search. These types of changes will have a huge impact on how you have been optimizing your content till now and this is why you will need to opt for NJ voice search optimization services. There are now even best voice search optimization services available in the market and you can opt for their world-class service. There are different forms of content that will be affected because of voice search but by using the right tactics, you can easily step up. Here are the 5 ways you can optimize your content for voice search -  Use questions in a conversational form You must have seen that people generally ask their voice assistants just like how they communicate with a person and they never use specific keywords. This trend is growing across mobile phones as well because even on mobile phones, people find information by asking questions, not by using certain keywords. So, you will have to make sure that enough questions words like ‘why’, ‘how’, ‘when’, ‘where’ are already incorporated in your content. And this is because most voice searches start with these question-based words. Even if you will hire an SEO specialist, he will suggest you incorporate question-based words in your content. Take advantage of featured snippets Featured snippets are going to become the star of SEO optimization, especially because of the voice search. Featured snippets are a type of selected search results that are featured in Google search results and they are located below the ads and above the organic search. When you will hire SEO specialists then even they will advise you using featured snippets for voice search. The best thing about featured snippets is it gives answers to the questions of the user right away and the rise of voice search has fueled its importance. If you will optimize your content to appear in the featured snippets then the voice assistant will directly read the answer from there. Don’t forget optimizing your business listing Even your business listing is going to play an important role in making your content voice search-friendly. You will need to make sure that your detailed business listing is clean and clear. Along with this, you will also need to ensure that the address, phone number, and name data are accurate and up to date. This will help you in the current COVID-19 situation as well because during the lockdown, an increasing number of people will be going for local shops and through the proper business listing, you can take advantage of localization.  You will be surprised to know that businesses from all around the world lose around $10.3 billion dollars, just because of their careless business listing. And since voice searches are going to lead people directly to a business listing, you will need to make sure that they are 100% accurate. Change the length of keywords In most of the cases, the spoken language is lengthier than written language and therefore, voice search will demand the incorporation of long term keywords in your content. Because of the rise of voice search, now queries will not be limited to only 2 to 3 keywords. Even now, the average length of a voice search is generally 29 words. Just using short tail keywords won’t let you capitalize on the rise of voice search. If you are not familiar with long-tail keywords then you also opt for NJ voice search optimization services and they will give you complete details of how to incorporate long-tail keywords in the content in order to make the most of voice search and maintain or improve your ranking. Focus on user intent All the users want quick, informative, and actual results and this is what you will need to give them. Talking specifically about voice searches, you will need to pay attention to the user intent. Like people generally rely on voice search for finding addresses, directions, local shops, etc. This is why users might not visit your official business website but Google will show them the top locations and sites below the result and this is where you can capitalize. By using local searches and content based on local marketing, you can take advantage of the user intent as well. Take Away Voice search still has a long way to go and businesses will find many ways to benefit from it. But if you will go through the reports and analysis, then you will realize that the trend of voice search is going to grow at a very fast pace and that’s why it will be better for all the businesses to be prepared for it. The way you will optimize your content will have a huge effect on your voice search strategy and this is why it will be better for your company if you will go for voice search optimization services and take advantage of the growing trend of voice search.  Contact us today for voice search optimization services! This blog was originally posted on 23rd June 2020 ...

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Virtual Marketing Officer: The power of an agency, the attention of a marketer.Aren’t you tired of agencies that are too big and busy to pay attention to you? As soon as you sign up, you get handed off to an account manager who’s trying to juggle 20 other clients. And, well, we didn’t mention the hefty price tag! But what if we tell you, we got you all covered, imagine someone would work on your bottom line, your top line, and for that matter, all the lines — Introducing a VMO who can work equally well as an Individual Contributor and a Leader, someone working on developing your marketing infrastructure, messaging, digital platforms, and brand communication. As the world outside has been shut out, the virtual world has become a rich space for brands to embrace unique marketing methods that are effective and impactful. It is time for brands to adapt to survive, and the virtual world presents them the best opportunity to do this. But what exactly is this VMO? Good question, so Virtual Marketing Officers (VMO) specialize in growth-driven marketing, thus increasing conversions, revenue, and ROI for our clients. This is done with our laser-focused ability to read and interpret your data, drive relevant content, track results, and make informed decisions. VMO's expertise in digital marketing best practices and advertising strategies guarantees exponential and sustainable growth Your VMO is well equipped with inbound and paid marketing and overall brand management, and takes care of all your marketing needs and even works as an extension of your existing initiatives. He/she spends time working on cost-effective marketing and growth plans, which are specific to your industries and in tune with your competitions. Marketers seeing a cut in budgets will benefit by moving toward cheaper and more flexible channels such as programmatic advertising, social ads, content marketing, etc. where consumer presence and available impressions increase. Some B2B brands are increasing online marketing spend to compensate for the leads they otherwise would have picked up at events. VMO's job is to figure out all these and the sofa-surfers and convert them into leads, and thus sales. Besides, we will be supporting him/her with our team of US-based marketing and communication specialists and copywriters with native expertise to curate engaging and relevant content. Imagine you don't have to worry about marketing and communications initiatives, and along with a VMO, you are also getting an entire marketing department — Copywriting, Graphic design, Website development and SEO expert, Social media management, Media planning, Inbound and Email marketing, and Campaign planning and execution. So, how will a VMO help your business to grow? You're covered from Strategy to SEO and branding to graphic design - a Full marketing service. VMO comes with a strong back team; they have years of experience and credentials to back them up. VMO will not only help with the right traffic on your website but will build your customer base. It is just about a lead; it is about a qualified lead. Cost-effective, reliable, and exponential growth-focused plan - guaranteed. A customized marketing plan aligns with your industry and your goals. Every enterprise is different, and we use a professional virtual marketing team's skills to ensure the best fit. A VMO works according to your ROI, and he/she monitors every campaign. He/she keeps track of all that goes on in the marketing world and works with his/her team to save you the hassle of finding different people for different marketing aspects. Your VMO is a one-stop-solution for all your marketing needs. Your VMO understands your business and will always suggest you the best, so much so that if he/she tells you upfront not to pay for a full-time service when you don't need it. Specific goals need specific solutions. "S.M.A.R.T. goals were never so SMART." At Saffron Edge, we do multiple rounds of interviews to introduce the VMO, who can fit your brand dynamic and be a prominent organ of your growth strategy. Just 100% value. Did we mention one more best thing? There are no long term commitments required! We work on minimum arrangements, which could be long-term, contractual, and project to project basis. With more people spending time online than ever before, SMBs need to buckle up to reach your customers digitally without spending a dime.Online marketing is the most affordable way to market their business and channel their growth positively. Why do you need a VMO? Setting up an in-house marketing team is expensive, and by contracting with a Virtual Marketing Officer, you could cut your expense by half or more. While most Virtual Marketing Officers do work remotely, that doesn't mean they are disconnected from your business. They participate with other managers to ensure the marketing strategy they design is in sync with the company's goals and objectives. By working with a Virtual Marketing Officer, you are exposed to a relevant experience that provides exposure to a broader range of expertise. Tailoring tactics to your target market's unique needs is what can leverage the skills and experience of a marketing professional who has experience with different companies across multiple industries. Virtual Marketing Officers will ensure that metrics are defined and agreed to and systems put in place to track progress as part of their strategy. Your existing marketing team is busy with campaigns and a VMO could extend his/her help. The VMO is equipped with working remotely and can manage several groups, even during peak hours. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock When you tell a VMO "no," that is when they get excited because VMOs never take "no" as an answer, and they are trained to believe that giving up is never an option. Hearing a "yes" from the customer satisfied them the most. The first month is critical for an individual's success, an enterprise, or any initiative. If you are starting the digital transformation, you have to immerse yourself in the business and understand your customers. Review your brand, work out who your audience is, build buyer personas, and think about the buyer's journey – No honeymoon period, let's get it started! Our Virtual Marketing Officers are versatile and experienced marketing officers who have the capability to assess, manage and deliver exceptional marketing results while working virtually with you at a fraction of the cost incurred to hire an on-premise Marketing Officer. Let's discuss and clear the biggest roadblock - Getting Marketed! ...

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2000 was the year of Search Engine Optimization, 2010 was the year of Social Media and it seems like 2018 is going to be the year of chatbots. In one of our previous blogs, we talked about how chatbots have failed miserably in their endeavor of sparking meaningful conversations with users. But the tables have completely turned now! The recent developments in the field of AI and chatbots have made huge leaps from the start of this year and haven’t looked back ever since. Developers have now found a sweet spot to make chatbots work like they are supposed to and brands are jumping on this bandwagon again in heaps And modern chatbots are surprisingly easy to set-up and install. You can easily set-up one on your website, messaging platforms or social media accounts as there are now quick integrations available to use your chatbot on the platform you like. But the best part is that most of them don’t require any coding knowledge at all From a marketing perspective, chatbots have always been great at driving engagement. Combined with the recent advances in AI, NLU (natural language understanding) and machine learning, they really have become a force to be reckoned with. So if you are looking to hire a chatbot for marketing your own brand, there is no better time than now! Here are a few ways you can make use of AI-powered chatbots to provide an amazing user experience and better market yourself to your users - 1. Exceptional Customer Support Starting with the obvious, It’s a no-brainer that a chatbot can easily be your next best customer support executive that’s up and working 24*7. Providing quick replies has always been a hurdle for brands trying to provide excellent customer support and with chatbots, it becomes fairly easy. Whether your customers are seeking for help on your website or one of your social media accounts (most probably Facebook), employing a chatbot on your preferred platform will help reduce friction and boost your overall customer experience marginally. While this is the most basic use-case of a Chatbot and the sole reason for which they were used for initially, modern Chatbots can do a lot more. 2. Interact with website visitors When users visit your website, most probably they’d want to look at your products, they even can have some burning questions about the products and services you provide and would love some quick answers. According to a study, If you are not able to answer quickly, they may never return to your website again. In situations like these, a chatbot can really be your knight in shining armor. There are chatbots dedicated to providing this functionality on a website through live-chat. Give it a nice profile pic, a conversational tone, and a swanky name, and your users won’t even know if they are talking to a bot or a real person. Or you can keep it simple and straightforward like Levi’s. Levi’s Indigo helps its website visitors find their suitable products (which we’ll talk about in a while), get help and read blog articles, all accessible through the chatbot. Users really don’t care about it as long as their problems are being taken care of. Also, 48% of users prefer choosing live-chat as a medium to interact with a brand rather than emails, according to a study. 3. Qualify the best leads I like how Drift has explained it nicely on their homepage how their chatbot (or leadbot) can really transform your sales funnel for good. They even gave this simplified process a name - ‘Conversational Marketing’ Also, did I mention Drift is the only company that managed to bring the limelight back on chatbots with their newly named concept? So, being experts in ‘Conversational Marketing’, you’d think they’d know a thing or two about how to convert leads, right? I thought the same and tried out their Driftbot for a while and every time I visited their website, the Driftbot always had something new to say to me to make me convert. And this…. Which you can do on your site as well, your creativity is your limit when it comes to converting leads through conversational marketing. But one thing is for sure, chatbots indeed cut a lot of time out of your customer journey, which is always a good thing, for both your business and your customers. Conversational Marketing lets your sales team focus on the best leads filtered by your chatbots in, as drift mentioned, minutes. Some people have said that lead qualifying chatbots have shortened their lead qualifying process by 18 days! And when integrated with Salesforce and other tools intended for your sales team, it can really streamline your sales processes. 4. Sell in a conversational way If you are a B2C brand, selling your products in a casual manner becomes easy with a chatbot as everything is done with conversations and not hard selling. And customers will be prompted to buy as well, as they’ll be shown personalized items based on their own choices. H&M has their own bot to sell their products on the platform Kik. If you had typed ‘Shop this’ instead, then the chatbot would redirect you directly to their site to make the final purchase. See how simple the process becomes for users! Or see how Macy’s chatbot on Facebook does it. 5. Studded with Analytics Usually, chatbots come with analytics, if not, there are bots that can provide this functionality to a bot. Anyways, the thing to focus here is that bot analytics can come in handy if you ever choose to employ a bot for your brand. With the help of analytics, you can easily monitor all the chats your bot has had with users, see the most searched for products, track conversions, return visits & more. But most importantly, analytics can be used to see if the conversational tone that you’ve set for your bot is going well with your user base or not. And if your bot is not making many conversions, you can easily change the tone of your bot to get the best out of your bot’s marketing efforts. Modern chatbots have come a long way from just being your customer support executives. Today, they can proudly be your brand’s voice, the first point of contact and sales executives. While I have tried to list some cases where you can use a chatbot to enhance your brand’s user experience, you can use them in a lot more creative ways, totally depends on what you want to do with your chatbot. ...

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