What’s Inbound Marketing And Why Do You Need It?
Inbound marketing is the marketing methodology of letting your customers find you on the web rather than approaching them with cold calls and boring sales pitches aka outbound marketing. It is not a buzzword but a marketing tactic that can work wonders for your business without little to no monetary investment. It involves gaining a deep understanding of your audience, knowing exactly what their pain-points are and helping them solve those exact same problems with thoughtful content and useful insights that satiates all their needs and establishes your reputation as an authority in your niche, making them trust your brand and making the final purchase from you. But it’s not that easy. Inbound marketing involves taking care of a lot of elements and doing them in sync to be successful at it.
As there are a lot of touchpoints on the web from where your potential customers can find you, it usually involves creating a strong presence on various social media platforms, search engines (mainly Google), having an appealing web presence and putting out content that provides real value to your users.. Inbound marketing puts your audience front, right, and center. Our marketers understand that completely and can help you attract a lot of leads for your sales team with the help of a well-thought-out digital marketing strategy, ethical SEO, engaging social media marketing, website revamo, compelling blog creation and targeted content marketing tailored specifically for your unique business.
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Having 50+ Social Media Expert
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Increase +360% Online Leads
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Generated 10,000+ Phone Calls
Some of our core processes of Inbound Marketing Services
Audience Analysis
Having a thorough understanding of your audience is vital to taste any kind of success with inbound marketing. You have to appeal to and specifically target the audience who is interested in buying your products or services. Get that wrong and all your efforts will go down the drain. Our marketers spend a lot of time understanding your audience first to devise a perfect digital marketing strategy for you that will help grow your bottom line.
Website design & development
Your website is the conversion hub of your business and is the place where your users will be redirected to with the help of inbound marketing, so having a stunning website which resonates with your brand completely is vital to entice users who stumble on your website to make the final purchase. Our expert developers and creatvie designers will take care of that for you. Whether you want a new website for your business or are looking for a quick re-design, we can do it all!
Digital Marketing Strategy
All your inbound marketing efforts are most likely to fail if it’s not backed up by a solid marketing strategy. Based on your audience, we choose those marketing strategies that are most likely to work for your business. Whether it’s about acing SEO or converting the most ripe leads, our digital marketing strategy will help you do it all in the most optimized way for your business.
SEO
Our SEO experts are well aware of the nitty gritty of the complex SEO world and can help you run effective organic and paid SEO campaigns. They’ll help you find the apt keywords to target, strengthen your backlink profile, optimize your website for SEO and Local SEO, generate social signals and will do everything that is required to keep you in the good books of Google and attain a high overall search engine ranking for your business.
Content Generation & Blog Creation
Pushing out thoughtful content that your potential customers find valuable is at the crux of inbound marketing. And consistent blogging is the best way to do it. We can help you incorporate a blog on your website if you don’t have it yet and our team of content writers will help you publish thoughtful, industry-leading content that will help you attract a ton of audience and enstablish yourself as an authority in your niche.
Content Marketing
Just relying on your audience to find your content with the help of search engines is futile. You’ll have to actively market it and bring it in front of new audiences to increase your business exposure. Our marketers will find the best influencers to pitch your content to and will actively publish it on relevant social bookmarking websites, authoritative industry blogs and other platforms that share the same audience as yours.
Social Media Marketing
Maintaining an active presence on those exact social media platforms where your audience spends most of their time online is vital to stay on top of their mind at all times. Our social media marketers can help you devise a perfect social media marketing strategy for your brand that will help you build loyal fans and followers for your business. From publishing posts that engage to running paid social media campaigns, we can help you do it all.
Conversion Optimization
No inbound marketing strategy is complete without conversion optimization. Yes, increasing your business exposure and raking in ever-increasing traffic for your website is important but if you are not able to make conversions, all your inbound marketing efforts will go to waste. Our conversion specialists will help you streamline the kind of content you create and will place various conversion elements in your website and blog content that can make conversions happen for you.
Analytics
Looking at analytics is a great way to see what part of your inbound marketing strategy is working and what isn’t. It helps you double down on what’s working and completely scrap out what effort didn’t work for your business. Our analytics experts will help you set up analytics on your website and will acquaint you with everything required to make better business decisions with the help of raw analytical data.
Why you should work with us
Hubspot Certified
We are a Hubspot Gold Certified company and our marketers are well adept in leveraging the latest inbound marketing trends and techniques to get the best results for your business.
Digital Marketing Partner
We will not only help you devise a custom tailored inbound marketing strategy for your business but will also help you every step of the way to execute it with perfection.
Proven Expertise
In our 10 years of existence, we have helped many startups and established businesses alike build a strong online presence from the ground up with the help of our inbound marketing expertise.
Inbound Marketing is proven to bring in 10x more leads when compared to traditional advertising
See how our inbound marketers can help you out!
What our customers say about us
“Saffron Edge increased our website visitors and rental inquiries; they are fast, efficient, and committed partners. Collaborating with their team felt like having a close ally. ”
“Highly skilled in SEO, their team has exceeded my expectations every time. Saffron Edge is a skilled SEO partner, and I highly recommend their services.”
“Saffron Edge's marketing strategies led to a 13% increase in leads and a 9.6% boost in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing. ”
“We are extremely happy with the services provided by Saffron Edge. They improved our online visibility through SEO and social media strategies. They truly feel like an extension of our in-house team. ”
“We have been working with Saffron Edge for some time now and couldn’t be happier with the results. They have been a true partner, always available for support and helping us achieve our goals. ”
“I have a great business relationship with Saffron Edge. I highly recommend Saffron Edge for their deep understanding of our brand and effective SEO strategies. ”
“I've seen impressive SEO results from Saffron; they were organized, systematic, and consistently delivered on time. The team was always available to support us at any time. ”
“I had a great experience working with this team. They were proactive in their approach, and responded promptly to all my queries. I would definitely work with them again. ”
“Saffron Edge helped us recover from a Google penalty, restoring our performance and boosting revenue within 45 days. We are now back on track, and our revenue is exceeding expectations. ”
“Saffron's SEO services 2X'd our monthly sales from $100K to $200K, with plans to reach $300K next. It has been fantastic working with the team and working towards crossing our targets.”
“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website, reducing time-to-results by publishing more user-friendly content.”
“Saffron Edge's efforts have improved the client's Google ranking, conversions, and web sales. The team demonstrated good follow-through and focus on deliverables. Moreover, Saffron Edge communicated effectively through virtual meetings.”
“They are creative and willing to try different approaches to maximize our conversion rate.”
“I'm impressed by their communication methods and willingness to adapt to the difference in time zones. They're very knowledgeable, too.”
“The team is kind, patient, and professional. Saffron Edge is organized and efficient in scheduling Zoom meetings. The team has helped the client through technical issues.”
“Saffron Edge works as a fully integrated extension of our company. They leverage an impressive range of emerging technology to keep the our products competitive on the market.”
“The staff's cooperation and communication show us the value of their deliverables. They offer powerful ideas about how to optimize a social media presence.”
“Saffron Edge delivered their services on time and within budget. The team communicated effectively through virtual meetings.”
“The result speaks for itself. The team has delivered everything on time and has been very organized. They communicate via virtual meetings.”
“They are responsive, provide detailed reports, and are a pleasure to work with. Now, our platform tops Google rankings for a range of important keywords.”
“They are knowledgeable and very easy to work with. They are very responsive and extremely communicative with my project.”
“I’ve never seen our pipeline this strong! Saffron Edge’s Account-based Marketing and email automation keep the right leads flowing daily.”
“Our nurture emails finally became a two-way street. Meaningful conversations with our best-fit clients are up!”
“We’re spending less and earning more. Saffron Edge’s automation solutions and PPC campaigns are simply unmatched.”
“Account-based nurturing transformed our entire sales cycle. Now, our team works with truly qualified prospects.”
“We’ve doubled demo bookings for our logistics platform thanks to their coordinated PPC and email strategy.”
“I can actually keep up with qualified B2B leads now—email and PPC combo delivers consistently for our SaaS division.”
“With their expert Account-based Marketing and personalized emails, we’re getting meetings with enterprise-level logistics clients weekly.”
“Our nurture stream is so seamless now—and sales only gets involved when leads are truly ready. Results are real!”
“Their Account-based Marketing and PPC programs are a win-win: lower costs, better prospects, totally worth the investment.”
“Since automating our outreach, even cold contacts are opening and replying—something we never saw in ERP before!”
“Automated retargeting and PPC ads have made a real difference in our virtual event sign-ups.”
“We’re closing major cybersecurity projects thanks to the coordinated Account-based Marketing and PPC campaigns Saffron Edge set up for us.”
“Our sequence automation keeps the conversation going with candidates and clients—reply rates are at an all-time high.”
“Targeted paid ads and automation helped us reach and qualify the growing robotics sector like never before.”
“Launching and tracking targeted B2B campaigns is now much easier, and deals close so much faster.”
“Highly targeted nurture flows and Account-based Marketing boosted our reputation with major enterprise buyers in life sciences.”
“Saffron Edge’s integrated PPC and nurturing emails sparked a surge in inbound interest for our industrial brand.”
Alliances & Partnerships
