What Is Lead Generation SEO And Why Do You Need It?
What Is Lead Generation SEO, And Why Do You Need It?
Lead generation SEO is simply using the power of SEO to generate many leads for your business or personal website.
Google usually answers around 3.5 billion queries in a day, and a lot are made by searchers searching for the exact services you provide.
However, you need to rank yourself on the first page of Google to gain exposure to the giant search engine. Lead Generation SEO is all about – getting a prominent rank on Google, which will help your website attract a lot of traffic and convert it into leads and sales.
The amount of leads your business generates online is directly related to its search engine rankings. So, it makes sense to get on top of Google to get many leads. But it’s not that easy. Getting on top of Google is hard, and there is no guarantee that you’ll even reach the first page of Google.
And that is where our SEO expertise comes in. We know all the factors that make your search engine rankings tick and can easily help you optimize every aspect of your website to make it rank prominently on Google.
From quality link-building to re-writing all the content on your website, we offer a complete suite of services that can help you ace your SEO game, generate many new leads for your business, and grow your bottom line.
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125% hike in Traffic through Programmatic techniques
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More Than 20M Visitors reached monthly
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Increased 80% in ROI for our clients
Some of our core processes for Lead Generation SEO
Lead generation SEO makes use of 2 fundamentally different techniques to gain the right kind of exposure for your business – Organic SEO and Paid SEO/SEM.
The Organic way
SEO Audit
Going through your current SEO scenario helps us devise a perfect lead-generation SEO plan for your business. We take a look at your existing backlink profile, website content, and targeted keywords and align it with your business audience to make sure your website is optimized and is attracting the right people who are most likely to convert. Our SEO audit is designed to detect everything on your website that is putting you in the bad books of Google.
Website Analysis
Google takes the user experience of a website very seriously and usually downranks websites that provide a sub-par user experience. To ensure your website is designed with SEO in mind, we check your website’s loading speed, mobile responsiveness, navigational structure, meta-structure, sitemaps, and every other thing that can help us increase its search engine performance.
Keyword Research
Keyword research is still at the crux of gaining a lot of leads with the help of SEO. Our SEO experts will help you find the most appropriate keywords in your industry, which will help you attract the right kind of traffic and convert it into leads. We possess the required knowledge to use industry-leading keyword research tools and find out the best keywords to target for your business.
Content Generation
Based on keyword research, our team of content writers can help you wrap all your website content around keywords for increased search engine exposure and traffic. We can also help you generate premium content like ebooks, white papers, etc, to help your audience easily convert into leads and complete their buyer journey.
Blog Creation
Pushing in-depth, informative blog posts regularly that directly address the pain-points of your audience can marginally increase the SEO potential of your website. If you haven’t incorporated a blog into your website, we can help you do it and will also take care of churning out quality blogs for your business that will assert you as an authority in your industry, both in the eyes of Google and your audience.
Omni-channel Advertisements
Our programmatic experts are well aware of the importance of creating omnichannel experiences. We create accurate content for native, cross-platform, social, and video platforms. We target all the prominent digital mediums to ensure that your programmatic ads reach the right audience on the right platform at the right time.
Content Marketing
Marketing your blog posts on various industry-leading blogs, social bookmarking websites, social media, and other blogging directories can earn you valuable backlinks for your content, which can help it rank better on search engines and increase traffic. Our marketers will manage marketing your content on high-authority websites and partner with your industry influencers to get a myriad of leads for your business.
Link Building
Regarding backlinks, Google considers the number of backlinks a website has as the number one factor affecting its rankings. The more backlinks a blog or website has, the higher its ranking on Google will be. Our marketers actively use Guest Posting, Press Releases, content outreach, social media marketing, and other white-hat tactics to earn valuable backlinks for your website.
Social Media Marketing
The more social media signals you can generate for your business, the higher the probability of ranking high in Google. Moreover, having an active presence on social media platforms where your audience is will only help you increase your business's exposure and generate a lot of backlinks with the help of social sharing. Our social media marketers can help you engage your audience on your preferred platform.
Local SEO
Optimizing your website for local SEO is completely different from how you’d normally optimize it for SEO. It involves targeting local keywords, getting listed on local directories, staying on top of your ‘Google My Business’ profile, and gathering many positive reviews about your business. Let us handle everything involved with Local SEO to attract local searchers searching for your services near you.
ORM
More than 90% of users search the web to check for reviews a business has received over time before making the final purchase from them. And Google keeps a close eye on each review a business gets on the web to determine its search engine rankings. The best-reviewed businesses are more likely to reach the top on Google, more often than not. Our ORM experts can help you streamline this important aspect of SEO as well.
Conversion Optimization
Getting a myriad of traffic with the help of SEO on your website is not enough. If the users who stumble on your website bounce as soon as they land on it, you are in trouble. Your current SEO rankings can dip because of high bounce rates. So, it makes sense to do everything possible to convert them immediately. Our conversion specialists can help you tweak your website to foster conversions and grow your bottom line.
The Paid way
Search Ads
Get that top spot in Google with the help of search ads. Our AdWords managers will help you set up a perfect paid search campaign that will help you get targeted leads for your business in a jiffy. We will take care of finding the best keywords to target, the bidding process, writing compelling ad copy, and building landing pages that convert users to make your search advertising campaign successful.
Display Ads
Google Adwords lets you run display advertisements on the platforms where your audience usually hangs out online. Our AdWords managers can help you find those platforms and will create a stunning display advertisement for your business with the right content-copy mix to make users click on it like crazy.
Shopping Ads
Google Shopping Ads are just like search ads but for products. It is a lucrative tool to showcase the best of your products at the top of Google and make people interested in what you offer before your competitors. If you run an ecommerce store, you should invest in Google Shopping Campaigns. Our Adwords experts can help you deploy a perfect shopping ad campaign for your business!
Remarketing Campaigns
Have you ever seen an ad that followed you around? It doesn’t matter which website you were visiting. That’s what remarketing is all about. Regarding generating targeted leads, remarketing is one of the best-paid tactics. In remarketing campaigns, you target a specific audience that has already visited your website and give them something of value so that they move further down the conversion funnel. We can help you with that as well!
Landing Page Optimization
When using paid SEO tactics, optimizing your landing pages and making them conversion-ready is important. All your paid marketing efforts will fail to generate targeted leads for your business if your landing page is sub-par. Our AdWords managers will do the required A/B and multivariate landing page testing to ensure you get the best possible ROI from your advertising spend.
Why you should work with us
- Proactive Management
Our SEO experts stay proactive and always keep an eye on all your SEO campaigns to ensure they are performing optimally and are quick to act on shortcomings to ensure your ROI doesn’t take a hit.
- Certified Google Partner
Being a certified Google Partner, all our SEO experts possess the required competency and expertise to turn every organic or paid SEO campaign into an absolute success for your business.
- Digital Marketing Partner
We are not just a team of SEO and AdWords experts, we are a big team of creative designers and writers, experienced marketers, and expert developers that can completely transform your digital identity for the better.
Build links, optimize your content, run paid campaigns and do everything else that goes into generating a ton of leads for your business with the help of SEO
See how your search engine experts can help you out!
Testimonials
What our customers say about us
“Saffron Edge increased our website visitors and rental inquiries; they are fast, efficient, and committed partners. Collaborating with their team felt like having a close ally. ”
“Highly skilled in SEO, their team has exceeded my expectations every time. Saffron Edge is a skilled SEO partner, and I highly recommend their services.”
“Saffron Edge's marketing strategies led to a 13% increase in leads and a 9.6% boost in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing. ”
“We are extremely happy with the services provided by Saffron Edge. They improved our online visibility through SEO and social media strategies. They truly feel like an extension of our in-house team. ”
“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website, reducing time-to-results by publishing more user-friendly content. ”
“We have been working with Saffron Edge for some time now and couldn’t be happier with the results. They have been a true partner, always available for support and helping us achieve our goals. ”
“I have a great business relationship with Saffron Edge. I highly recommend Saffron Edge for their deep understanding of our brand and effective SEO strategies. ”
“I've seen impressive SEO results from Saffron; they were organized, systematic, and consistently delivered on time. The team was always available to support us at any time. ”
“I had a great experience working with this team. They were proactive in their approach, and responded promptly to all my queries. I would definitely work with them again. ”
“Saffron's SEO services 2X'd our monthly sales from $100K to $200K, with plans to reach $300K next. It has been fantastic working with the team and working towards crossing our targets. ”
“Saffron Edge helped us recover from a Google penalty, restoring our performance and boosting revenue within 45 days. We are now back on track, and our revenue is exceeding expectations. ”
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