Ecommerce Architecture

In the case of eCommerce, the entire concept is based on the client-server architecture, and in this case, the client can be an application that relies on a Graphical User Interface that keeps on sending requests to the server for different kinds of services. In this case, the server where the request is sent always acts as a service provider for the client.

The business application in this case is deployed on a specific type of web server and it is the business application that provides the services. In the case of a client-server architecture, the machine can play the role of both a server and the client.

Ecommerce Architecture Models

Two-tier architecture

When it comes to building an ideal architecture of a website then you are always going to hear the word two-tier architecture. A two-tier architecture simply means that there are two different parts of the firm that run on different parts of the architecture. The first one is server-side and the second one is server-side.

In this case, it is the client-side that manages the user interface but the entire database is stored on the server. And the client processes keep running on the other part. This helps the business to work in a seamless manner, especially from the customer’s point of view. So, we can say that all the application from the customer’s side keeps running on the computer of the customer and it keeps on collecting data that is necessary for the customer side.

Three-tier architecture

There have been many cases where a simple two-tier architecture is never enough for the entire system to function ideally. This is where eCommerce firms start feeling the need for a three-tier system. In this type of system, one part is used for the business side.

There are three layers in the case of a three-tier architecture. The first layer is the presentation layer, the second layer is the business layer and the third and final layer is the data layer. The best part about these layers is they are independent of each other and they can keep running on different servers.

Every layer in the case of three-tier architecture is considered as an independent module and therefore they have separate maintenance and development as well.

The Ecommerce Application Architecture

The main function of a business application is always isolated just within the tiny business application objects and this is the main reason why the application logic can be easily changed and modified as per your wish. In the case of a client-server architecture, every business application object works within its own enclosed data structure and this data structure always corresponds to a particular type of database.

And when the business application objects start communicating, they start sending the data parameters as per the specification of the abstract interface instead of the whole database records. This type of approach in the case of client-server architecture helps in minimizing the network traffic. This means that in a client-server architecture, a programmer can always make presentation components and they mostly do this without being aware of the business application logic.

The Ecommerce Technology Stack

An ecommerce technology stack is a mix of platforms, tools, frameworks, programming language, and applications that are used for building a mobile application or a website.

The two important parts of this ecosystem

Front End

Back End

Different types of technologies used for the front-end ecosystem of the eCommerce technology stack :

Helps Businesses to Stand Out

HTML

A type of standard markup language that is used for making the documents that will be later shown on the web browser. HTML stands for HyperText Markup Language.

Helps Businesses to Stand Out

CSS

It is a type of style sheet language and it aids in describing the presentation of a specific document that is written only in one of the available markup languages like HTML. CSS stands for Cascading Style Sheets.

Helps Businesses to Stand Out

JavaScript

One of the most famous front-end programming languages, it is used for appending interactivity into all the HTML pages that are static.

Helps Businesses to Stand Out

Node.js

It is a type of open-source runtime environment and it allows the development of both back-end and front-end solutions that are entirely based on JS.

Different types of frameworks and tools used for back-end ecosystem

Helps Businesses to Stand Out

C#

One of the most common programming languages, it is used for building seamless and highly versatile software solutions that embrace eCommerce apps.

Helps Businesses to Stand Out

Web Server

A type of software that accepts requests from the users. After accepting the request, the server analyzes it and then offers an output of the specifically requested document back to the users who raised the request.

Helps Businesses to Stand Out

Databases

One of the most important parts of the back-end ecosystem. It is the database that permits us to maintain and process different types of data points.

Helps Businesses to Stand Out

Storage

A strategy that manages and handles data storage in the form of different units that are most commonly known as objects. These types of objects are usually stored in an isolated storehouse and they are never made a part of the files located inside the folders.

Helps Businesses to Stand Out

Programming Languages

It uses different types of syntax for giving commands to a computer system in order to get the expected output. Ruby, Python, Java, PHP, Spring, Scala, Groovy on Grails

The instant availability of information, products, and instant communications make the eCommerce business extremely competitive. To be successful, you need to build a flexible eCommerce framework that can adapt to change.

The type of framework you choose, the type of architecture you select is going to set the path of success for your business. This is why you always need to be careful while making the final decision on the technology stack for the eCommerce platform.

Marketing Professional Hiring Models

1

Team screening

  • Skills of professionals are matched with your goals
  • Professionals are shortlisted on the merit of his proficiency
  • Hire the professional on a full-time or part-time basis
2

Strategy Creation and execution

  • Current scenario of your business is reviewed
  • A strategy is formulated to meet your goals
  • Strategy is executed in a streamlined approach
3

Monitoring and management

  • Receive regular reports of your progress
  • Review the scale of growth
  • Observe the expansion of your brand
Testimonials

What our customers say about us

“Saffron Edge increased our website visitors and rental inquiries; they are fast, efficient, and committed partners. Collaborating with their team felt like having a close ally. ”

Sebrina Curet

Sebrina Curet

Real estate company

“Highly skilled in SEO, their team has exceeded my expectations every time. Saffron Edge is a skilled SEO partner, and I highly recommend their services.”

 Nina Seifeddine

Nina Seifeddine

Owner at Digital Marketing Agency

“Saffron Edge's marketing strategies led to a 13% increase in leads and a 9.6% boost in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing. ”

Jessica Taylor

Jessica Taylor

Accounting Software

“We are extremely happy with the services provided by Saffron Edge. They improved our online visibility through SEO and social media strategies. They truly feel like an extension of our in-house team. ”

Frank Demming

Frank Demming

Family law firm

“We have been working with Saffron Edge for some time now and couldn’t be happier with the results. They have been a true partner, always available for support and helping us achieve our goals. ”

Sotera L. Anderson

Sotera L. Anderson

CA Lemon Law

“I have a great business relationship with Saffron Edge. I highly recommend Saffron Edge for their deep understanding of our brand and effective SEO strategies. ”

Michael Greenfield

Michael Greenfield

Healthtech

“I've seen impressive SEO results from Saffron; they were organized, systematic, and consistently delivered on time. The team was always available to support us at any time. ”

Matt

Matt

Fishing enterprise

“I had a great experience working with this team. They were proactive in their approach, and responded promptly to all my queries. I would definitely work with them again. ”

Jay Stack

Jay Stack

Manufacturing company

“Saffron Edge helped us recover from a Google penalty, restoring our performance and boosting revenue within 45 days. We are now back on track, and our revenue is exceeding expectations. ”

James Simmons

James Simmons

Ecommerce brand (Name under NDA)

“Saffron's SEO services 2X'd our monthly sales from $100K to $200K, with plans to reach $300K next. It has been fantastic working with the team and working towards crossing our targets.”

John Stewart

John Stewart

Stone Machinery and Equipment Ecommerce

“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website, reducing time-to-results by publishing more user-friendly content.”

Ian Shiell

Ian Shiell

Digital marketing company

“Saffron Edge's efforts have improved the client's Google ranking, conversions, and web sales. The team demonstrated good follow-through and focus on deliverables. Moreover, Saffron Edge communicated effectively through virtual meetings.”

Michael Tam

Michael Tam

CEO, Martin & MacArthur

“They are creative and willing to try different approaches to maximize our conversion rate.”

Haydn Jones

Haydn Jones

VP, Revenue, Legal Software Company

“I'm impressed by their communication methods and willingness to adapt to the difference in time zones. They're very knowledgeable, too.”

Graeme Hill

Graeme Hill

Owner, Airbagg

“The team is kind, patient, and professional. Saffron Edge is organized and efficient in scheduling Zoom meetings. The team has helped the client through technical issues.”

Christine Evans

Christine Evans

Owner, Hello My Baby 3D

“Saffron Edge works as a fully integrated extension of our company. They leverage an impressive range of emerging technology to keep the our products competitive on the market.”

Brett Malden

Brett Malden

VP Innovation, BrandStar

“The staff's cooperation and communication show us the value of their deliverables. They offer powerful ideas about how to optimize a social media presence.”

Boyd Lowry

Boyd Lowry

Owner, FirstLight Home Care of Bergen County

“Saffron Edge delivered their services on time and within budget. The team communicated effectively through virtual meetings.”

David Altman

David Altman

CEO, Vintage Luxe Up

“The result speaks for itself. The team has delivered everything on time and has been very organized. They communicate via virtual meetings.”

John Lowback

John Lowback

Founder, SWIFT Home Lifts

“They are responsive, provide detailed reports, and are a pleasure to work with. Now, our platform tops Google rankings for a range of important keywords.”

Michael Lamarti

Michael Lamarti

Managing Partner, Jola Interactive

“They are knowledgeable and very easy to work with. They are very responsive and extremely communicative with my project.”

Laurie DiGiacomo

Laurie DiGiacomo

CEO, Laurie DiGiacomo Interiors

“I’ve never seen our pipeline this strong! Saffron Edge’s Account-based Marketing and email automation keep the right leads flowing daily.”

Sarah Mitchell

Sarah Mitchell

Head of Sales, FinTech

“Our nurture emails finally became a two-way street. Meaningful conversations with our best-fit clients are up!”

Samantha Lee

Samantha Lee

Marketing Manager, HR Tech

“We’re spending less and earning more. Saffron Edge’s automation solutions and PPC campaigns are simply unmatched.”

Daniel Perez

Daniel Perez

CMO, Healthcare SaaS

“Account-based nurturing transformed our entire sales cycle. Now, our team works with truly qualified prospects.”

Andrew Thompson

Andrew Thompson

Founder, OKR Management SaaS

“We’ve doubled demo bookings for our logistics platform thanks to their coordinated PPC and email strategy.”

Jessica Brown

Jessica Brown

Growth Lead, Supply Chain Tech

“I can actually keep up with qualified B2B leads now—email and PPC combo delivers consistently for our SaaS division.”

Emily Davis

Emily Davis

Head of Marketing, B2B SaaS

“With their expert Account-based Marketing and personalized emails, we’re getting meetings with enterprise-level logistics clients weekly.”

George Miller

George Miller

CEO, Freight & Logistics

“Our nurture stream is so seamless now—and sales only gets involved when leads are truly ready. Results are real!”

Olivia Robinson

Olivia Robinson

Marketing Director, Health Tech

“Their Account-based Marketing and PPC programs are a win-win: lower costs, better prospects, totally worth the investment.”

Alex Puri

Alex Puri

COO, Wealth Management

“Since automating our outreach, even cold contacts are opening and replying—something we never saw in ERP before!”

Nicole Turner

Nicole Turner

CRM Lead, ERP Solutions

“Automated retargeting and PPC ads have made a real difference in our virtual event sign-ups.”

Robert Tandon

Robert Tandon

Head of Digital, Event Management SaaS

“We’re closing major cybersecurity projects thanks to the coordinated Account-based Marketing and PPC campaigns Saffron Edge set up for us.”

Patrick Jenkins

Patrick Jenkins

Digital Lead, Cybersecurity

“Our sequence automation keeps the conversation going with candidates and clients—reply rates are at an all-time high.”

Lucy Fernandez

Lucy Fernandez

VP Marketing, HR Tech

“Targeted paid ads and automation helped us reach and qualify the growing robotics sector like never before.”

Maria Reyes

Maria Reyes

Marketing Lead, Robotics

“Launching and tracking targeted B2B campaigns is now much easier, and deals close so much faster.”

David Shaw

David Shaw

VP Growth, B2B Marketplace

“Highly targeted nurture flows and Account-based Marketing boosted our reputation with major enterprise buyers in life sciences.”

Julia Turner

Julia Turner

Brand Lead, Biotech

“Saffron Edge’s integrated PPC and nurturing emails sparked a surge in inbound interest for our industrial brand.”

Tyler Scott

Tyler Scott

Digital Lead, Industrial Automation

Alliances & Partnerships

brand
brand
brand
brand
brand
brand
//