Top Five Mistakes To Avoid While Marketing Your Product On Amazon
Feb 10, 2022
10 min read
Amazon is a leading e-retailer across the globe. It has more than 200 million prime customers and over 9.7 million sellers. These figures can be relaxing for Amazon, but not for the millions of its sellers.
The traditional retailers on Amazon struggle to sell their products because of this huge competition. Only a few retailers are garnering significant shares of Amazon marketing; the rest are just struggling to boost their sales.
However, colossal competition is not only the reason for low sales; there are other reasons, too. If you are also facing low sales, you should look into the top five mistakes hurting your sales on Amazon.
Top 5 mistakes to avoid when selling on Amazon
1. Having no strategy for fulfillment
This is one of the major mistakes made by sellers, which leads to costly and late fulfillment. Since Amazon is one of the platforms that promise their customers quick and on-time delivery, failing to do so can make your brand's reputation bad on Amazon's lense.
Source: Unsplash
Most customers even choose prime membership of Amazon for free, 2-day shipping. If they don't receive the product on time, they can leave poor reviews on your product page, which will affect the overall sale. But how are some merchants able to do fulfillment on time? Well, they use Fulfillment by Amazon (FBA), an Amazon program that helps third-party sellers ship their products on time.
As per Statista, 73% of top Amazon sellers were found to utilize FBA in 2018 in the U.S.
FBA is a storage and shipping service that helps businesses like you sell their products. Afterward, Amazon handles the rest of the job, like receiving, picking, packaging, and shipping the product to your customers.
When you consider using FBA, your products will even get the FBA logo, which will create trust among the customers that the company will deliver the product on time.
Along with this, you need to have a well-versed pricing and fulfillment strategy so that you can ship the order on time. These two factors are crucial to master and win the Amazon Buy Box.
Analyze your competitors to know their pricing and then do your math to offer the best price to your customers while saving a significant margin for yourself. Also, set up a team to ensure that products are dispatched on time.
2. Incorrect or incomplete product details and description
Amazon has a set of criteria to rank a product on specific terms (keywords). If your product description contains those keywords, the Amazon algorithm will detect them to know about your product and rank accordingly. However, other factors can influence the ranking, like rating, reviews, etc.
Also, a good product description gives customers the complete detail of the product, which is necessary to earn their trust. Since they cannot touch the product, they rely on the product description and visuals. Providing complete information and attractive visuals gives confidence to your customers to buy your products.
But most sellers provide incomplete and incorrect information about their product, which affects the brand's reputation. People don't want to purchase from a brand that does not provide complete and correct information about their products.
Are your product descriptions incorrect and incomplete? It is a tedious task to manage the product data of hundreds of products. But there is a solution to this problem, i.e., ERP (Enterprise Resource Planning) or Point of Sale system. This software helps you with the multichannel listing, allowing you to list your products according to Amazon criteria.
You can also hire a company that provides Amazon marketplace service, like Saffron Edge. Our team will help you manage your store and list your products on Amazon with the complete and correct information that can help you convert.
3. Fail to run Amazon advertisements correctly
If you are not seeing any growth in your sales even after running Amazon advertisements, the advertisements are not on the right path. Most sellers make mistakes while preparing ad campaigns, losing their money there. But what are these mistakes? Not having a strategy: Every good ad campaign begins with a robust strategy that includes analyzing competitors' strategy, including rich keywords and utilizing negative keywords (words or phrases you don't want to show for). Poor account structure: Structuring the Amazon advertisement structures is crucial because it determines how your products will be categorized. Lacking the proper structures can lead to inaccurate reporting. It's best to use detailed categorization methods so that you can group similar products in the same ad campaign. Not using all ad types: Many sellers run advertisements with just one ad type, which is a mistake. Since not every customer treats the ad the same way, diversifying your ad types will work for you. Lack of testing: Testing is the key to success. Good advertisers always test out different strategies and evaluate the performance. That lets them know what is working and what ad campaigns drive more leads.
4. Overselling
To successfully sell on Amazon, a seller needs to manage their inventory. This one side helps the buyers to know whether the product is in-stock. On the other hand, it allows sellers to fulfill their stock on time.
Proactively managing the Amazon inventory also helps sellers to avoid overselling, which can cause your account to be penalized. Amazon takes overselling very critically because it doesn't want to tell its customers that it can't ship an item they bought because it is out-of-stock.
How to fix this problem?
It's best to utilize integration software that helps you manage real-time inventory across multiple channels. It allows you to sync inventory levels to take necessary steps before an item goes out of stock.
Source: Freepik
5. Not leveraging customers' ratings and reviews
Customer feedback has a significant impact on business growth. They can go either way for the sellers. Poor reviews and ratings can lead to distrust and loss of sales, while stellar reviews can bring more deals to your desk.
As per a report, 90% of customers read online reviews before purchasing a product from a brand. It shows how important it is to get excellent feedback from the customers. That not only creates trust among your customers but also helps you rank on top. But how to leverage customer reviews? The best way to increase customers' reviews is by asking them to give feedback. Follow-up a purchase and ask to leave feedback if they are happy with your product. However, you may also get bad reviews, but don't panic. Take time, understand why they are unhappy, and try to fix the problem so that your customers can feel that you give importance to their feedback.
Takeaway!
Amazon is a big marketplace for sellers like you. But you need to be very careful while listing your products and avoid some mistakes to succeed. Make sure you test and follow effective strategies. And if you find you need help to manage your Amazon marketplace and kickstart your sales, reach out to us. We will help you achieve your full potential to boost your growth. We have the best marketing strategies driven by customer-focused data that give you an edge to compete against other sellers and leverage your store. Get in touch with our experts! They will provide you with a glimpse of our services and audit your marketplace so that you can give a new direction to your business from today!
Marketing Automation Trends One Needs To Follow in 2021
Marketing is one of the prime topics that every business looks forward to and most probably the first thing in mind when a company wants to open up its trading channels. Marketing is a method to build an engaging relationship with your consumer base and is considered an ever-lasting procedure to provide them with what they want. With the advancement in technology, marketing, and other business functions have experienced significant improvements in their functionality. Modern-day technological changes have revolutionized marketing; it has become more efficient yet more complex. The future of marketing shall focus on delivering a top-notch customer experience. There will be extensive utilization of data and analytics to create better marketing campaigns. What Is Marketing Automation? Having that said, this gives rise to a modern-day concept called Marketing Automation. Marketing automation has generated a huge buzz; all credit goes to its ability to generate revenue and save costs. As the name suggests, marketing automation means using technology and advanced software drivers to maneuver marketing functions for any business. Source: Pexels There has been an incredible spike in the percentage of CMOs using sales intelligent platforms to get closer to their customers. According to a recent survey, 90% of the CMOs, from some of the world's leading companies plan to incorporate marketing automation tools by the end of 2021. Automation has a profound outcome on marketing and other tasks of managing a business firm by keeping it updated and relevant to customer’s demands. It is also a well-known fact that technology is taking over every aspect, department, and task. Therefore, it is better to make the most of marketing automation to become more effective in terms of market reach and cope with the challenges of the marketing function. Benefits Of Marketing Automation Advertising about your product/service in local newspapers or putting out advert and bulletins on a business website is a must-to-do chore; however, it could sometimes become repetitive for the department. Automation comes into play and drives the marketing functions of your business firm in a much simpler, productive manner. Along with that, it plays an essential role in providing numerous benefits to your business like - Lead Generation It is one of those things that a business firm strives for via its daily operations. Lead generation is a process where the customer grows interested in your offered product or services. Bringing automation into marketing functions aids your business to get more prospects in lesser time and simultaneously focus on the demands of those leads. Using technology-driven strategies, you can get closer to consumer behavior and a detailed report of their expectations from you. Efficiency In Working One of the primary aspects of bringing automation technology into business marketing is the potential to unlock operational efficiency. While you can free up your departments’ half of the work and get it done online, it is better to allocate human resources on strategic projects or maybe your business’ core operations. Once you establish automation into marketing, you will align your business goals in a much better way, with strategic planning and effective implementation. Enhanced Conversion Rate A conversion rate refers to a visitor on your website becoming a consumer after successful purchase of a product or service. It is astonishing how you can increase the conversions for your business by targeting and retargeting the customers to manage what they want from your website. Error-free Reporting Making business reports and analyzing the marketing outcomes can seem like an arduous task. Still, you can get better and more refined results without any procedural errors if you align marketing automation practices into the process. Online software could quickly assist you in streamlining report-making tasks and target the mistakes for you to fix them. Marketing Automation Trends To Look Forward In 2021 The future of marketing is here, and so is the list of latest trends that your business must follow - Personalized Content Supremacy As per numerous researchers, it is essential for every business, big or small, to customize its ideas, product approach, and effective communication. In the coming time, most customers will expect firms to understand and predict their interests regarding offered products/services. Content will drive the marketing and sales force towards lead generation. Thus, it has become imperative to focus on customer’s backgrounds, procure details of their purchase history and behavioral characteristics towards a product brand. Establish Presence Everywhere Next marketing automation trend could be using multiple channels and online resources to sight the target groups. Once you begin interacting with customers on different channels, be it email or social media, your business will better use automation to provide seamless and ongoing support. Further, as the company sustains itself on numerous live channels, you can enjoy the inclusion of leads and conversions achieved by strategic actions. Chatbots And Artificial Intelligence AI has already impacted many businesses by bringing positive outcomes in efficiency and better customer engagement sessions. Having that said, this shall continue to be an automation trend for many coming years that will simplify the customer’s interaction with your business. AI also helps in analyzing behavioral attributes of customers while they spend time on your website and turn that data into better opportunities for your business. On the other hand, Chatbots ensure that your customer’s query is addressed in a much qualitative way so you can improve and gain credibility in the market. Source: Pexels Customer Retention Better late than never, customer retention will remain one of the primitive tasks of a marketing department. Earlier, it was proposed that acquiring more and more customers is the key to profit-making. But, studies have shown that providing a quality-driven experience to the customers and making all efforts to retain them will be a part of marketing campaigns for any business. Retention of customers must be done in two ways: provide quality service and be on toes to address their concerns. And second, retargeting and keeping in touch with them by building credible relationships and trust. Smartphone Approach With the increasing use of intelligent mobiles by almost every individual out on the street, this is an ideal opportunity for your business to acquire mobile traffic on your website. Gone are the days when people wanted to visit the stores and make a purchase physically. Now all they want is to shop online, so having your business application or a Progressive Web Application helps you acquire those prospective customers that use smartphones to shop. Having that said, the number of mobile shoppers is increasing with every passing day, thus, opening the doors of new opportunities for your business to bounce and act upon mobile marketing automation. Applying marketing automation strategies could seem like a daunting plan, enter Saffron Edge. We proudly offer various marketing services to aid your business operations so you can benefit from the marketing automation techniques and get an edge over your rivals. Our team of experts shall help you with email and website marketing, one of the main ways to engage and enlarge your customer base. We also make an effort to enrich our client’s marketing campaigns with the proper guidance and manage them with software programs to earn larger profit values. To know more, contact our team today and transform your business mechanism! ...
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Comprehensive Guide to Social Media Analytics
Where billions of individuals are actively engaged on social media platforms, businesses must seize the opportunity to connect with their target audience. The sheer magnitude of over 4.5 billion social media users worldwide underscores the significance of establishing a robust social media presence. However, the key to success lies not just in mere existence on these platforms, but in leveraging the power of social media analytics to drive meaningful outcomes. According to Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing, allocating $80.6 million to social media advertising in 2022. With 4.62 billion people using social media, a significant percentage rely on it to discover products (26.3%) and find inspiration (27.7%). To stay ahead of competitors, businesses must harness the power of social media analytics to understand its impact and drive meaningful results. In the following article, we will explore the transformative potential of social media analytics, examining how businesses can leverage this valuable tool to elevate their social media presence, connect with their audience on a deeper level, and ultimately propel their success in the dynamic digital landscape. What are Social Media Analytics, and Why Do You Need Them Social media analytics plays a crucial role in understanding and optimizing your marketing efforts. By utilizing social media analytics, you can gain valuable insights that directly contribute to your business's success. Here are some key reasons why social media analytics is important: Audience Understanding: Social media analytics helps you develop a deeper understanding of your target audience, including their demographics, preferences, and online behavior. This knowledge enables you to tailor your content and messaging to resonate with them effectively. Platform Optimization: By analyzing social media data, you can identify which platforms receive the most traffic and engagement from your target audience. This allows you to focus your efforts and resources on the platforms that yield the best results. Content Performance: Social media analytics allows you to measure the performance of your content in terms of conversions, engagements, and other key metrics. By understanding what type of content performs best, you can optimize your strategy and create more engaging and effective posts. Audience Engagement: Through social media analytics, you can uncover the types of posts that have the highest reach and resonance with your audience on specific platforms. This insight helps you craft content that captures their attention and encourages interaction. Campaign Evaluation: Social media analytics provides valuable data on the success of your campaigns and ads. By analyzing this information, you can assess what is and isn't working, make data-driven adjustments, and optimize your future campaigns for better results. Strategic Planning: Utilizing social media analytics allows you to develop a comprehensive and data-backed social media strategy aligned with your business's specific goals. It enables you to make informed decisions and allocate resources effectively to drive marketing, sales, and service efforts. What Should You be Tracking? Measuring the impact of social media marketing on a business's bottom line is a top priority for most marketers. Understanding whether social media efforts positively influence business outcomes is essential for making informed decisions and optimizing strategies. While platforms like Facebook and YouTube provide social media analytics for advertising campaigns, analyzing the effectiveness of organic social media marketing can be more challenging. However, various metrics offered by social networks offer valuable insights into audience growth, demographics, content reach, and engagement. Tracking the growth of your audience over time provides valuable data on what contributes to increased followers and identifies factors that may result in a loss of followers. Understanding the demographic makeup of your audience is crucial, ensuring that your content resonates with the right target market. This becomes particularly important if your business caters to specific regions or demographics. Evaluating the reach of your content helps gauge brand awareness, allowing you to identify the types of content that generate more impressions and wider audience exposure. Engagement metrics such as likes, shares, and comments offer insights into the types of posts that not only reach your audience but also encourage active participation and interaction. Monitoring competitors through social media analytics tools allows you to assess their performance, identify active and engaged audience segments, and understand the content that resonates most with your target market. While metrics related to audience growth, demographics, and content engagement may not directly reveal the specific tactics that drive leads or sales, they provide valuable indicators of whether your marketing messages are reaching the intended audience and influencing them. In the absence of an audience, misalignment with your ideal customer demographic, or lack of engagement with your content, it becomes evident that your current social media marketing approach is not meeting business goals. This realization highlights the need for a strategic shift and a refined approach to social media marketing. Low impressions and limited engagement indicate that your target customers may not receive your marketing messages or progress through the sales funnel as desired. These insights signal the need to reevaluate your content strategy and optimise your approach to captivate and convert your audience effectively. How Can You Leverage Social Media Analytics? 1.Get SMART With Your Strategy Setting SMART goals is essential to drive meaningful insights and maximize the impact of your social media strategy. By following this framework, you can align your goals with clear objectives, track progress, and optimize your approach efficiently. Here's a step-by-step guide to help you create and achieve SMART goals for your social media analytics strategy. Specific Objectives: To begin, identify the insights you aim to gain from your social media analytics. Determine what key data points you want to uncover to assess the effectiveness of your marketing tactics, such as understanding which posts and campaigns resonate best with your audience and drive engagement. Measurable Metrics: Next, define the metrics that will enable you to track your progress and evaluate the success of your social media efforts. These metrics could include parameters like reach, impressions, engagement rates, click-through rates, conversion rates, or any other relevant indicators that align with your specific goals. Attainability: It's crucial to set goals that are realistic and attainable. Assess your available resources, technology tools, and team capabilities to ensure that you can gather and analyze the necessary data effectively. Consider identifying a reasonable number of specific data points that you can realistically track and analyze within your given resources and time frame. Relevance: Ensure your goals align with your overall social media strategy and support your broader marketing objectives. The chosen data points should provide valuable insights that help you measure success, identify areas for improvement, and optimize your social media strategy accordingly. Time-bound Deadlines: Assigning a specific time frame to achieve your goals adds a sense of urgency and accountability. Define a timeline for when you aim to identify the chosen data points. For example, you could set a target of one month to gather and analyze the data, allowing sufficient time to derive meaningful insights and take actionable steps based on the findings. 2. Know What Metrics To Track Effort can only achieve their true potential when they are well directive and have forethought behind them. This is why it is vital that you know what exactly you need to track and focus your energy on. While metrics can vary across platforms and analytics tools, there are some universally applicable metrics that can provide a comprehensive overview of your social media performance. Here are the key metrics to consider when tracking your social media analytics: Reach refers to the total number of individuals who have seen your content. It provides an indication of how far your content has reached and the potential audience size. Engagement encompasses various interactions with your content, including likes, shares, comments, and clicks. Tracking engagements helps gauge the level of audience interaction and the effectiveness of your content in driving engagement. Impressions represent the number of times your content has been displayed on someone's feed or timeline. It indicates the potential visibility and exposure of your content. Mentions occur when audience members or other companies reference your business and brand on social media. Monitoring mentions allows you to understand how your brand is being talked about and mentioned in the social sphere. Social ROI (Return on Investment) provides insights into the impact of your social media marketing efforts on key business metrics such as customer acquisition, sales, brand awareness, and customer loyalty. It helps assess the effectiveness of your social media investment. Social listening involves monitoring conversations about your business and brand on social media. By listening to what customers and audience members say about your brand, you can gather valuable insights, identify sentiment, and respond effectively to customer feedback. Likes indicate when an audience member shows their appreciation for your social content by tapping or double-tapping on it. Likes signify audience engagement and positive sentiment towards your posts. Retweets, shares, and reposts occur when audience members reshare your published content on their own profiles. These actions extend the reach of your content and amplify your brand's visibility. 3. Measure and Track Once you have implemented your social media analytics software, you gain the ability to measure the success of your social media efforts accurately. To effectively evaluate your performance, you need to utilize the features provided by your analytics tool. This may involve creating customized reports and dashboards or extracting specific details about the data points that are most relevant to your business. Alongside utilizing your analytics software, it is essential to reflect on the following questions to assess your success further: Have you successfully accomplished your SMART goals? Assess whether you have achieved the specific, measurable, attainable, relevant, and time-bound goals you set for your social media campaigns. Analyze the data to determine if your efforts align with your intended objectives. Have the selected metrics provided valuable insights for your business? Evaluate if the metrics you focused on have provided a meaningful narrative about your social media performance. Consider whether the chosen metrics have offered actionable information to enhance your strategy, drive engagement, and achieve your desired outcomes. Has the implemented software or tool met your business needs? Evaluate if the social media analytics software or tool you implemented has effectively supported your business requirements. Consider factors such as ease of use, data accuracy, reporting capabilities, and the ability to generate actionable insights. Determine if the tool has provided the necessary features to measure and optimize your social media performance. In Conclusion By effectively tracking and leveraging social media analytics, you can significantly enhance your audience reach and achieve improvements in key ROI factors such as engagement, conversions, and customer loyalty. To maximize the benefits, it is crucial to identify the best tools and software for your specific needs and establish a robust system for monitoring and analyzing social media analytics. If you're looking to optimize your social media strategy, consider hiring a social media expert who can provide invaluable insights and guidance tailored to your business goals. They can help you navigate platforms like Twitter, Instagram, Facebook, and Linkedin advertising, enabling you to target and engage your desired audience effectively. To take your social media efforts to the next level, partner with a trusted agency like Saffron Edge. As a leading provider of digital marketing solutions, we offer expertise in social media advertising, including Twitter, LinkedIn,Facebook, and Instagram ads. Our team of specialists can help you create impactful campaigns that drive results and maximize your ROI. Contact us today! ...
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Super Marketeer: A Guide for Online Marketing in 2016
Being a marketer in this digital era is difficult for those who have little knowledge about the channels that are available today where a marketer can promote their content. Since 2009, a lot has changed over the internet, Google improvising its ranking algorithms, social media coming into picture as a platform for marketing and many more. Today keeping a pace with all these changes have become a necessity for marketeers. Today the need is to not only be creative in advertising but also promoting the content to the right audience. This digital age is fast changing and we all need to keep up with the changes that take place in the industry and the way our competitors think and strategize. Being a one-dimensional marketer is simply not good enough to compete in the B2B world Before 2009 marketers could get away by being creative powerhouses, but today its just not enough to be good at just being creative- today we have to become Hybrid Marketers. There is absolutely no profit earned from excelling in just one area- direct mail or email marketing, instead we have to integrate the old and new marketing strategies and create a master strategy that is a combination of many marketing channels. The specifications of becoming a good marketer in 2016 is not limited to creating good campaigns, but he/she must be able technologists, savvy number crunchers and social media regulars and keep up with the updates that take place every now and then on the various marketing channels. Combining all these skills and how they fit together will help in propelling a brand forward and led prospects from the top of the funnel to the bottom(generating sales). A marketer should be good at these: Content Creating a good content has not changed even with the onset of the digital age. Being creative is the first and foremost basic requirement of becoming a marketer and hasn’t changed much over the years. All that has changed is the creation of display ads to be put up on various channels: website, social media channels, banner ads, or billboards. Putting time, and sometimes money into producing quality content that can be used or repurposed over a period of time across the panoply of marketing platforms. A marketer could learn tools like CorelDraw, Adobe Photoshop or should be able to guide the graphics design team about the idea that he wants to see translated into an eye catching content. Social Media and blogs have made it possible for people to make their content viral. Search Engine Optimization Search engines have been gearing up to increase the competition to fight for that first position in search everyone wishes for. In U.S.search market, the share of Google is about 65% and hence optimizing your content for search is a prerequisite to marketing success and getting traffic on your website. A marketer need not have the entire technical understanding about how search optimization works but having a basic grasp will be a boon. Social Media On the onset and recognition of these channels in 2009, it was a complete game changer for marketers to serve content on these channels. Social media is a channel that cannot be handed over to an inexperienced intern or an Exec., it has to truly come from the heart of the company as it is serves a purpose of catching eyeballs for marketers but also acts as a reputation management platform for the brand. A company can anyday outsource this task to the agency ,but every marketer needs a hands on experience with these channels to make the best use out of it. Twitter, LinkedIn, Facebook, Youtube and many more channels have come up with their business pages as an offering for companies to communicate with the target audience. Email Marketing on this platform is good but making sure that you comply with the laws of the state also requires hands on experience on this platform. For U.S. , the U.S. Can Spam Act , applies and a marketer should be very well aware of the law before landing the company in trouble. It would be hard to believe but email works 40 times better at customer acquisition than social media, according to report by McKinsey. Coding When it comes to online marketing, having a basic understanding about how those good old ones and zeros work to make things happen over the internet will help. A marketer with a basic understanding about HTML5 and CSS, will help in making the website visually better or email newsletters. Analytics Back in 2009, tracking and measuring the ROI of the marketing expense was out of question. But as Google made it free for marketers to measure the results of the efforts, soon spending on marketing became accounted for every penny. Many tools came up on the internet and made a marketer’s life easy to measure the ROI of each campaign. Now every marketer can prove the results of spending every penny precisely and design campaigns based on experience. The future of marketers is to become hybrid marketers, or in other words super marketers. We got out of our old ways and bookish knowledge to do something new. But this is for sure that as the online world evolves, keeping an update with the changes happening is a mandate for marketers of future. Want to know more about why Inbound Marketing is becoming the next level of marketing, drop a mail to info@saffronedge-1c17a3.ingress-alpha.easywp.com, or click here to read more on how you can enhance your inbound marketing strategy. About Saffron Edge:Saffron Edge is a digital marketing brand with the purpose of assisting companies in improving their Branding and Search Visibility through Inbound Marketing. ...
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